Social Media 101 - Introduction [Part One]

Social Media 101 AUB’s Online Collaborative’s

third annual social media workshop #SM101

Course Overview Day/Date   Lecture  Title   Loca0on  

27-­‐Feb   Introduc0on  and  Case  Studies   OSB  207  

6-­‐Mar   Facebook  Tips  and  Tricks   OSB  207  

13-­‐Mar   TwiAer  Basics  and  Blogging  

Jafet:  E-­‐Classroom    (2nd  floor)  

20-­‐Mar   LinkedIn   Jafet:  E-­‐Classroom    (2nd  floor)  

27-­‐Mar  

Google  Plus  and  Other  Social  Networks  

(Pinterest,  Instagram,  etc…)  

OSB  207  

3-­‐Apr   Social  Media  Monitoring  and  Measurement  

Jafet:  E-­‐Classroom  (2nd  floor)  

10-­‐Apr   Design  for  Social  Media  and  HTML  for  Blogs   OSB  207  

24-­‐Apr   Examina0on   OSB  207  

So what is Social Media?

•  The internet has been available since the 1960s as ARPANET

•  Access was limited to the military and universities

•  First Website in 1991

•  Dial-up access in 1993 to the public

•  Web 1.0

•  Not Social Media

So what is Social Media?

•  Web 1.0:

•  Early stage of World Wide Web

•  Users can only view, cannot contribute

•  Editing only done by owner of the website

•  No user-generated content

So what is Social Media?

•  The big transformation: Web 2.0

•  Coined in 1999

•  Resurfaced in 2004

•  Allows users to interact and collaborate

•  Ongoing interactive dialogue

•  Social networking, user created sites, blogging, video sharing, etc…

So what is Social Media?

•  Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue. It is a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content.

Web 2.0

•  A Web 2.0 site allows users to interact and collaborate with each other in a dialogue as creators of user-generated content in a virtual community, in contrast to websites where users are limited to the passive viewing of content that was created for them.

Social media is an online conversation!

Look Who’s Online: •  your family •  your schoolmates •  your community •  Your childhood

friends

•  your school •  your fans •  your neighborhood •  your acquaintances •  anyone who has

internet access and an opinion

But to you, all this is …

So what is Social Media REALLY?

Listen

•  Find where the people that interest you are participating

•  Read what they have to say

•  Google your interests (and your name)

•  Find tools that can help you listen

•  Discover what is happening out there

Share Your Content

•  Don’t be afraid to share. You need to share information to get the value out of social media

•  Update your profile(s) to update your readers

•  Tools that promote sharing: •  Share This, RSS feeds,

Email a friend

Contribute in a meaningful way

•  Think like a contributor

•  Consider what is relevant to the community

•  Share your opinion with regard to issues of interest

•  Help in creating original content, constructive discussions, etc…

Be personal

•  Don't shout (?). Don’t be extra formal.

•  Speak like yourself – and join the conversation

•  Start a conversation– give people something they can relate to.

•  Most importantly: Be yourself

Be transparent & honest

•  Remember: Online content is public content.

•  Ask yourself: Would you say that in public?

•  Avoid puffery (people will ignore it)

•  Avoid evasion and lying (people won’t ignore it)

See criticism as an opportunity

•  Don’t try to delete or remove criticism (it will just make it worse)

•  Listen to your detractors

•  Admit your shortcomings

•  Work openly towards an explanation and legitimate solution

Southpark Videos

And now from QUICK STATS