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how social media aligns with the sales cycle
chris brogan - new marketing labschris@chrisbrogan.com@chrisbrogan#mprofs
metypist
this isn’t magic
social media are tools that allow for a different kind of interaction. it’s up to you tomake good things happen with the tools. use them bluntly, and they are no more effective than anything else.
from audience
to community
wiifmframework / lead gen / support / promotion
a sales marketing frameworkconnect wild ideas to actionable steps
they aren’t easy
not at all
these tools aren’t crazysquint and you recognize the sales cycle
prospecting
prospecting
pipeline
prospecting
pipeline
sale
prospecting
pipeline
sale
support
prospecting
pipeline
sale
support
r&d
prospecting
pipeline
sale
support
r&d
LISTENINGCONTENT MKTG
prospecting
pipeline
sale
support
r&d
LISTENINGCONTENT MKTG
LISTENINGCOMMUNITY
prospecting
pipeline
sale
support
r&d
LISTENINGCOMMUNITY
EDUCATIONCOMMUNITY
LISTENINGCONTENT MKTG
prospecting
pipeline
sale
support
r&d
LISTENINGCOMMUNITY
EDUCATIONCOMMUNITY
LISTENINGCOMMUNITY
LISTENINGCONTENT MKTG
prospecting
pipeline
sale
support
r&d
LISTENINGCOMMUNITY
EDUCATIONCOMMUNITY
LISTENINGCOMMUNITY
LISTENINGLISTENING
CONTENT MKTG
they drive a strategylistening, experience, presence
they drive the sales cyclelead gen / support / promotion
listening and lead gen
05_ listening
http://search.twitter.comhttp://blogsearch.google.comhttp://www.technorati.comhttp://www.alltop.com
http://google.com/reader
Google the phrase “grow bigger ears.”
support
promotion
06_ experience
HTTP://WWW.FLICKR.COM/PHOTOS/RICHARDSTOWEY/118272308/
07_ presence
HTTP://WWW.FLICKR.COM/PHOTOS/MICHELLARDI/3046087654/
HTTP://WWW.FLICKR.COM/PHOTOS/MICHELLARDI/3046087654/
reward the faithfulmy canadian club experience
make an online presencesetting up a few accounts
twitterfacebooklinkedinyelpupcoming.orgdopplr
some tools to look intosick of hearing about twitter yet?
toolstwitter , facebook, blogs, email marketingprivate community, location-based apps
physical tools: flip , podcasting, mobile
listening as marketingthe roger smith hotel, new york city
cafe-shaped conversationshow do you make meaningful relationships?how does it bring in leads?
connect connectbuild small powerful networks
some resourcesGoogle:
“grow bigger ears”“if I started today”“chrisbrogan outposts”
http://www.chrisbrogan.com/best-of/
questions?chris@chrisbrogan.comtwitter.com/chrisbrogan617.759.3639
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