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This is a good overview helping businesses understand, plan and participate in social media - enjoy!
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Helping You Understand, Plan & Participate
Social MediaBoot Camp
Social Media in 90 minutes…
• The Evolution to Social
• The Social State of Mind
• Transforming The Way You Communicate
• Social In Action
Marketers Market
People Block Marketing
Do People Need Marketing?
Today It’s About MEdia
Social MediaBoot Camp
• “Inbound” vs. “Outbound”
• Trust vs. Doubt
• Permission vs. Interruption
• On Their Terms…Not Yours
A style of communication that includes new mediums or platforms empowering one-to-one and one-to-many communication via tools like…
What is Social Media?
Social MediaBoot Camp
The New Word of Mouth• Empower Your Tribe
• Listen & Learn Then Provide
A Virtual Cocktail Party• Meet People
• Start Conversations
• Answer Questions
In Other Words…
Social MediaBoot Camp
Social 101: Follow The 4 Es
Social MediaBoot Camp
Engage
Entertain
Educate
Evaluate
• 4th most popular online activity
• Business professionals are joining the conversation
• Think global…act local
• The Mobile Influence
Nielsen Online Study (2009)
The Facts About Social Media
Social MediaBoot Camp
What About Businesses?
Social Media Marketing Industry Report (2009)
Social MediaBoot Camp
We’re Just Getting Started
Social Media Marketing Industry Report (March 2009)
Social MediaBoot Camp
Business Benefits
Social Media Marketing Industry Report (March 2009)
Social MediaBoot Camp
1.Become Your Own Publisher
2.Make Networking a Necessity
3.Analyze, Measure & Adopt
Making The Social Transition
Social MediaBoot Camp
• Leverage Your Existing Assets
• Monitor The Conversations
• Repurpose Such Content
Becoming Your Own Publisher
Social MediaBoot Camp
Social MediaBoot Camp
Publishing: Video
• Starting With Your Tribe
• Network Through Them
• Promote Everywhere You Can
Make Networking a Necessity
Social MediaBoot Camp
• Many Free Tools Available
• Measure Against Biz Goals
• Ask, Listen & Learn
Analyze, Measure & Adopt
Social MediaBoot Camp
Ways To Measure Social
Social MediaBoot Camp
• Activity (analytics of blog or site)
• Participation (comments, trackbacks)
• Tone (sentiment)
• Velocity (spread over time, URLs, trackbacks)
• Qualitative Attributes (comments, what did they say, what did they mean)
Any Questions?
Social MediaBoot Camp
Matt Batt
matt@pipelinemediarelations.com
(847) 201-6588 x222
www.pipelinemediarelations.com
www.storyassistant.com
Social MediaBoot Camp
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