Social Media Boot Camp & the Role of CRM

Social Media Boot Camp

& The Role of CRM

• Mitch Levinson– MarketingRELEVANCE, Managing Partner– Technical Lead

• Carol Flammer– MarketingRELEVANCE, Managing Partner– Content Lead

Atlanta | Chicago• Content • Team of 5 FT, 3 PT led by

Carol Flammer• Public Relations• Social Media• Marketing• Media (print)• Account Management

• Interactive• Team of 7 FT, 2 PT led by

Mitch Levinson• Web Development• Search Engine Optimization• Graphic Design• Marketing• Media (digital) • Account Management

Today’s Agenda

• The Social Mindset

• Social Media ROI

• Real World Examples of Social CRM

Why do you need social media

Social Media Sales Funnel

Social Media Sales Mindset

New Sales Process

Baby Boomers• Grew up during social

and technological change• Were first to have Rock

and Roll – major identity• First to have broadcast

Television and radios• Are used to content

being delivered to them

Generation X • 41 million from 1960s

through the early 1980s• Individualistic, skeptical,

latch-key kids• Considered the MTV

Generation• Highly educated• Not brand loyal or

receptive to traditional advertising

Generation Y• Entitlement Generation –

participation rewards• Constant Communicators• Connected 24/7• “Generation ‘T’ext”• Much more diverse and

segmented due to vast array of information

Generational Misunderstandings

Boomers• Aging power barons,

dinosaurs• Hard to change, some

are set in their ways• “we have always done

it that way”

Generational MisunderstandingsGen X• Wall Street types looking

for an advantage• Relies on the Internet for

information• Scared of the rise and fall

of Dot-coms and internet sharing/theft.

Generational MisunderstandingsGen Y• Don’t mistake being civic

minded for being poor! • Hummingbird attention

spans• Grown up with Internet’s

freedoms and view any limitations as cutting short their freedoms

• Boomers: referrals, events• Generation X: online content,

online photography• Generation Y: mass video, social

media

Effective Online Process

5 Reasons to Use Social Media• Increase Website traffic• Social Media Optimization• Reputation management• Engagement though social networking• Building brand

Social Marketing

4 sites to use- Blog- Facebook- Twitter- YouTube

Why do you need social media

21% of Pinterest users have purchased a product they found on the site

PriceGrabber study 2012

Why do you need social media

61% of women blog readers have purchased based on blog recommendations

BlogHer study 2012

Why do you need social mediaFriends recommendations or opinions posted by consumers online are the most trusted forms of advertising

NielsenWire 2009

Why do you need social media

22% of contracts came in from social media directly to its model center.

Social Media ROI

• Drive traffic (ie buyers) back to your own site• How do you capture leads and prospects• How can you create something you own• How do you build your sales activities to

convert leads into buyers

Social CRM goals

• Convert interaction into sales activities• Build your lead and prospect base• Create opportunities for sales• Identify connections between leads and

prospects

Pivotal Dashboard

Top ways Social CRM can help

• Social Media Search for Keywords• Manage Internal Social Media Accounts• Add Client Social Media Accounts• Interact and Create Sales Activities• Interactive relationships for 3rd party

testimonials and endorsements

Search for Keywords

Twitter Search for Keywords

Twitter search for keywords

Twitter search for keywords

Twitter search for keywords

Twitter search for keywords

Twitter search for keywords

Manage Internal SM Accounts

Add client SM profiles

Add SM Profiles

Add SM Profiles

Add SM Profiles

Add SM Profiles

Add SM Profiles

Add SM Profiles

Add SM Profiles

Add SM Profiles

Add SM Profiles

Interact and create sales activities

Interact and create sales activities

Interact and create sales activities

Interactive relationships

Interactive relationships

Full Circle Effectiveness

www.mRELEVANCE.com

Atlanta Office Carol Flammer, MIRM, CSP, CAPS

Carol@mRELEVANCE.com770-383-3360

@AtlantaPR

Chicago OfficeMitch Levinson MIRM, CSP, MBA

Mitch@mRELEVANCE.com847-255-5555

@mRELEVANCE

What marketing can we do for you?

www.facebook.com/mRELEVANCE