Social Media for Business: Making Engagement Work for You

Social Media for BusinessMaking Engagement Work for You

Maximizing Your Efforts

• Innovative and appropriate use of Social Media

• What it takes to nurture a successful media presence

• What works and what doesn’t

• How to maximize your time and investment in Social Media

@NikkiSunstrum• B.S. in Political Science & M.A.

in Education

• Skilled in making dull things

interesting & teaching

complicated stuff in ways

everyone can understand

• Master manipulator of content

& small children

• Throws parades for fun

It’s not just what, but how

Visual

Engage

Show personality

Provide exclusivity

Build an expectation

Analyze

Start SimpleTag, Mention, Share

Like, collaborate, comment

Support a common cause

Promote

Create a buzz

Decorate for season

Innovative &Appropriate Use

• Know your audience

• Stick to what you

know

• Draw a connection

• Don’t spam

• 80-20 Rule

Nurture SuccessStart with who you know

Identify Advocate

Create opportunities

for engagement

Shared stories

Recommendations

Reply!

What works &What doesn’t…• Know your audience

• Stick to what you know

• Draw a connection

• Don’t spam

• 80-20 Rule

Diversify

Strategize• Photos, Videos, Questions, Polls, etc.

• Gift registries, holiday countdowns, pricing alerts, store events and exclusive promotions via social media

• Update consumers about local events, extended store hours, price changes

• Friday Fun Facts, Deal of the Week, Wacky Wednesday Contest, Logo usage and Foursquare

• Take the time to analyze critical response patterns and build your social posts accordingly.

Rules of EngagementPolicy, Guidelines

Style, images, content, disclaimers

There is no expectation of privacy

Confidential information

Defamatory or derogatory postings

Reinforce proper usage, activities, professionalism

No advertising

www.facebook.com/nikki.sunstrum

sunstrumn@gmail.com@nikkisunstrum