Social Media for Businesses - 2012

BOSS Training

Advanced Social Media

Agenda

Intro / Background The Value of SM SM Integration SM Monitoring Google+ / LinkedIn

Facebook for Businesses Twitter Best Practices Hootsuite

@D

ennisPa

ng

Motive8

Media

• 2009

• Web dev &

Internet

Marketing

Popcorn

• 2011

• Online PR &

social media

for

restaurants

How

I G

ot

Sta

rted

• 1998 – Geocities• 2001 – web dev • 2002-07 – web design

freelance, random jobs

• 2004-10 – CapU • 2007 – 1st SM gig• 2008-2009 – EI BOSS

• 2009 – Motive8 Media• 2011 – Popcorn

Why Is Social Media Valuable, Relevant, and Important?

Why Is Social Media Valuable?

• Become a trusted expert in your field

• Increase brand awareness and loyalty

• Improve customer service• Use feedback to improve products

& services• Lower cost than traditional

marketing• Low barriers to entry• Real-time market intelligence• Stay up-to-date in your industry• Networking & Word of Mouth

referrals• Recruiting• SEO benefits

DID YOU KNOW?

• 1 in every 5 minutes online are spent on social networking sites

• Mobile usage is growing exponentially

• Twitter increased by 62% in the past year, to reach 500 million in 2012

• 300,000 new Twitter users per day

• Facebook to reach 1 billion in 2012

• Google+ to reach 400 million by end of 2012

• 55+ is the fastest-growing age segment

Integrating SM on Your Website

Social Media Links On Your Website

• Your website is your online brochure, used for disseminating information

• Social media is used for connecting with your customers

• Do: Put links to your social media profiles on your website

• Don’t: Put links to profiles that are dead or not being used regularly

Add sharing buttons to your content (blog, ebooks, case studies, etc.)

Easiest way is to go to addthis.com

Include follow and sharing buttons to your email marketing

Embeddable Tweets

• Showcasing testimonials (evidence of happy customers)

• Suppplementing content for a blog post

• Twitter widget for recent or favourite tweets

http://www.twitter.com/about/resources/widgets

Facebook Plugins

http://developers.facebook.com/docs/plugins/

How to Add a Google +1 Button to Your Website

http://www.google.com/webmasters/+1/button/

Social Media Monitoring

Online Monitoring

Every business owner and manager should be monitoring what’s being said on the Internet

What to monitor?1. Your name (required)2. Your business name (required)3. Your competitors? (optional)

Google Alerts

http://www.google.com/alerts

http://www.socialmention.com

Google+

Another social media network?!?

Social searchis a game changer.

Old

vs

New

SEO

Traditional SEO was based on your website

content and link building Flawed system Not necessarily

getting the best Who knew the most

about SEO or paid the

most for SEO

Google now includes personalized results:

• Listings from the web• Listings from the web, boosted because of

your personal behavior• Listings from the web, boosted because of

your social connections• Public Google+ posts, or photos• Private or “Limited” Google+ posts or

photos shared with you

What Can Brands & Individuals Do?

1. Create a personal profile on G+2. Fill out your profile completely using

keywords3. Get a Brand page on G+4. Fill out your brand profile completely using

keywords5. Get into as many influential people’s circles

as possible6. Make sure G+ posts have your relevant

keywords• Relevant (don’t be spammy)• Well-found• Well-liked or well-shared

Google Circleshttp://youtu.be/ocPeAdpe_A8

Why create a personal profile and a brand profile? Circles

What kind of circles should you create?• Existing customers• Prospects• Industry professionals• Suppliers • Trade media representatives• Any other important target audience segments

• As an individual on Google+ you can reach out to other individuals and add them to your circle. Once they see you have added them to your circle, they typically add you back.

• Promote your business Google+ Page from your personal Google+ profile to get more individuals to add your business page to their circle. Once they add your Google+ Page you can then add the individuals into your circle.

LinkedIn Tips:

1. Complete your profile2. More connections = wider reach• Current/previous employers• Schools• Geographic location

3. Personalize your invitation (don’t be lazy)4. Transfer collected business cards to

LinkedIn5. Share content6. Create a company page

Facebook for Businesses

Facebook TipsCreate a page for your business. When you reach 25 ‘Likes’, you can claim your vanity URL

Default: www.facebook.com/pages/yourbusiness/123456789Vanity: www.facebook.com/yourbusiness

Go here: www.facebook.com/username

When and What Should I Post?• On average, your Facebook posts only last for 3.2

hours• Wait minimum 3 hours between posts• No more than 3 posts per day• Meet every fan interaction with a reaction (comment

back or like their comment)• Best time of day to post for maximum visibility is

after business hours and on weekends

• Photos Videos Links Text• Content on your news feed is determined by

Edgerank• No 2 people with the same friends will see the same

news feed• No engagement = No Edgerank = No visibility• Trial and error!

Twit

ter

• Don’t be a follow snob• Keep your business and

personal accounts separate• Be genuine, be

transparent• Share good stuff you find,

be a resource, expert• Be regular, be consistent

• Be courteous, be honest

• Utilize lists

70-20-10 Rule70% conversation

20% sharing10% self-promotion

Meet

People

• Build relationships – engage others • Connect with professionals and

influencers• Join communities / special interest groups

(LinkedIn, Meetup)• Attend events,

workshops• Online IRL

HootsuiteYour Social Media Dashboard

Overwhelmed by all the social media networks?

Manage all your accounts from one dashboard with Hootsuite

http://learn.hootsuite.com/hootsuite-university-

video

Make time for social media.(or hire someone to help you.)

Social media is evolving.

Social media is here to stay.

Download this presentation:

http://slidesha.re/socialmediaBOSS

QUESTIONS?