Social Media for Member Owned Clubs - Presentation to the PCMA (Professional Club Marketing...

Social Media for Member Owned Clubs

Jay Berkowitz TenGoldenRules.com

Social Media for Member Owned Clubs

Jay Berkowitz TenGoldenRules.com

• Strategies for using social media• Which sites matter?• How to socially enable the club website• Building a social relationship with

members and community• Using social media to sell services • Slides (tengoldenrules.com, jay@tengoldenrules.com)

Ten Golden Rules of Online Marketing

U San Fran Internet Masters Certificate

Recent Media Wall Street Journal

Recent Media FOX TV

Social Media for Member Owned Clubs

Jay Berkowitz TenGoldenRules.com

Which Sites Matter?

Blog

Photo Credit Flickr Kate Raynes-Goldie

TIME Person of the year in 2010 – World’s youngest Billionaire, March 2011 worth $13.5 billion

Facebook Profile

Fan Page = Business Page

Fan Page = Business Page

Facebook Ads

Facebook Advertising

Wedding Campaign- Geo target- Women 18-35 - Fans of: The Knot,

Wedding Channel- Mentions: Wedding

Dress, Bridesmaids

Golf Campaign- Geo target- Men 25-75 - Fans of: Phil Michelson,

Golf Channel, Nike Golf- Mentions: Golf, golfing,

foursome, handicap

Same Landing Page For 2 Campaigns. Google CPA = $8.94Facebook CPA $2.70

Same Landing Page For 2 Campaigns. Google CPA $24.42

Facebook CPA $6.02

Blog

WordPress Website

WordPress Website

Blogging is as easy as eMailCreate a WordPress Site

Click New Post

Type in a title and the text of your blog post

Click ‘publish post’ to make it live

Congratulations you’re a Blogger!

Blogs are the New NewslettersProspects will subscribe to Blogs

Google Reader User Defined News

YouTube is the #2 Search Engine

YouTube is the #3 Website (Alexa)

Member Communication - Video

Embed Videos on site

Embed Videos on site

Blended Search

Optimize for YouTube

. . . it Helps if You Rank in YouTube for That Phrase in YouTube

Create your own Channel

Keywords in Title

Keywords in Description

You Tube Video page

Keywords in Description

Description includes a

link

Optimize tags

Keywords in Title

What is Twitter?

Twitter = Microblogging, 140 Characters

Description

StatsPast tweets

Does it Work for Business?

@MissionPie Pssst! Hey you! Yeah, I'm talking to you! Keep this is on the down low, but we'll have STRAWBERRY RHUBARB later today!!!8:10 AM May 2nd

Does it Work for Business?

Socially Enable the Website

Socially Enable the Website

Make this your Home Page

‘NING’ community

iPhone App

Member Engagement - Groups

How to Get it all done!

The Britney Spears Strategy

Cascade Content!

Social Media for Member Owned Clubs

Jay Berkowitz TenGoldenRules.com

• Strategies for using social media• Sites that matter: Facebook, Blogs,

YouTube, Twitter• Socially enable the club website: Like, +1• Use social media to sell services:

Facebook Ads, community interaction

1. Top 10 List - Do 1 thing today!2. Internet MarketingClub.org

– Be my friend! Linked In, Facebook, Twitter– Speaking Opportunities– Consulting, Search, SEO, Social Media– Slides (tengoldenrules.com,

jay@tengoldenrules.com)– Questions?

Jay Berkowitz www.TenGoldenRules.com 561-620-9121

Jay@TenGoldenRules.com

Social Media for Member Owned Clubs

What is TenGoldenRules.com?Search Engine Marketing

What is TenGoldenRules.com?Video and Social Media

What is TenGoldenRules.com?Landing Pages & Conversion

What is TenGoldenRules.com?Viral Marketing

What is TenGoldenRules.com?eNewsletters

What is TenGoldenRules.com?New Program Launch Strategy