Social media for non-profit foundations

Copyright 2010, Catholic Health Partners

Social Media overviewHow could this help donor relations?

What is social media?

• Blogs

• Facebook

• YouTube

• Twitter

• LinkedIn

• Foursquare

• Google+

• And many, many more…

Why social media marketing?

• 165 million Americans using social networks by 2014

- 57% of 55-64 year olds

- 28% 65 or older

• 142 million read blogs by 2013

One third of female social networkers check Facebook first thing in the morning!

Why social media marketing?

• Build awareness

• Enhance reputation

• Drive traffic to website

• Bolster proactive media relations

• Increase reach of message

• Converse with “brand advocates”

How do you use social media for relationship building, reputation mgt. …

• Listening – A virtual “focus group” • Monitoring and responding – Thanking supporters, heading off rumors, offering valuable insights• Sharing – Broadcasting news and information• Connecting – Making contacts with “movers and shakers”

Questions & Answers

mjboehmer@health-partners.org

@CHPUpdate on Twitter

Catholic Health Partners on Facebook

CHPUpdate on YouTube