Social media for self storage executives tssa slides

Social Media For Self Storage Executives

Original Talk Given at TSSA Executive Retreat on 6/17/2011

Kenny PrattCrescendo Properties

Properties: www.StorageKings.comBlog: www. SellingStorage.com

1

What Is Social Media?

A Platform - Not A Fad

A Helpful Framework

Use Cases - Examples

Stumbling Blocks

2

Social Media Examples

3

What is Social Media?

1. Any tool or service that uses the internet to facilitate conversations.

2. A set of communication platforms

4

A Platform - Not A Fad

• Some Stats on Social Media Growth

• What other businesses are experiencing

• What History Shows Us

• What Wall Street Thinks

5

Social Media Revolution Video

6

http://www.inc.com/magazine/201106/the-geeks-are-graying.html

• 51% of Facebook users are over 40

• 49% of YouTube users over 40

• 49% over 40 believe themselves to be “Up to date on the latest technology.”

The Geeks Are Graying

Source: Brand Asset Valuator Survey of 16,000 people

7

Cane-Fu

8

Meet One Of My Customers

9

Meet a San Antonio

Blogger

www.NormalGuyGuide.com

Dale Blasingame

10

Stacy - A San Antonio Mommy Blogger

• Regularly Reaches 9,000 people

11

• I am quick to send out Tweets when I receive great customer service somewhere or hear about a great promotion going on. I know a lot of others who do too.

• I don't spread bad publicity ... but there are plenty of folks out there who do. 

• Occasionally, I will highlight a brand or company on Facebook - last week I talked about all my favorite vendors from my local farmers market and linked to their Facebook pages.

12

What Other Businesses Are Experiencing

13

Below Average Cost LeadsBelow Average Cost per Lead, Inbound vs. Outbound2010 v. 2011, % of respondents’ costs by lead channelSource: HubSpot

14

Social Media is for B2B and B2C

Source: State of Inbound Marketing Report - http://bit.ly/aewfHr 15

Blogging and B2C and B2B Leads

Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn 16

Social Media Is Work

17

# Blog Articles By Leads Generated

Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn 18

Source: Social Media Examiner 2011 Social Media Marketing Industry Report http://bit.ly/kweebK

19

20Source: Social Media Examiner 2011 Social Media Marketing Industry Report http://bit.ly/kweebK

20

What History Shows Us

21

Print (Yellow Pages, Newspapers, Direct Mail, Etc.)

Radio

Television

Internet

How Many Of These Are Gone?

We Market On Top Of Platforms

22

Social Media Is Just A New Platform

Platforms are stable. Tactics Change.

23

What Does Wall Street Think?

Facebook - 2 Billion in RevenueRecent Valuation - 75 Billion (37.5x Revenue)

Twitter - $150 Million in RevenueRecent Valuation - 7.7 Billion (50x Revenue)

LinkedIn - 200 Million in RevenueIn 3 days from IPO stock goes to $100/share

Recent Valuation - 9 Billion (45x Revenue)

24

25

A Helpful Framework

26

POST Framework

• P. People

• O. Objective

• S. Strategy

• T. ToolsImage Credit: http://www.flickr.com/photos/cmdrgravy/365075809/

27

28

29

They’re Not Worried About Their Shoes

30

• Who do you want to reach?

• Where can you find them online?

People

Photo Credit: http://www.flickr.com/photos/apreche/212103632/

31

Objective

• What are you trying to accomplish?

Image credit: http://www.flickr.com/photos/uuuhyeah/381407461/

32

Strategy

• How do you intend to reach your objectives?

33

Tools• What tools help you execute your strategy

Photo Credit: http://www.flickr.com/photos/lenore-m/2515800654/

34

Let’s Piece It TogetherSome Use Cases

35

Photo Credit: http://www.flickr.com/photos/wheatfields/3026492855/

35

36

Stumbling Blocks

36

Transparency Amplifies Who You Are

37

37

Quelling Fears

38

•Personal screw-ups vs. corporate screw-ups.

•Happy and engaged employees make your life easier.

•A little guidance goes a long way.

•Policy Ideas at Socialmedia.org

38

Tweetable Fact:

You’re employees speak on your behalf every single day.

You can trust them with 140 characters.

39

39

40http://www.flickr.com/photos/horiavarlan/4273225057/

Not Experimenting

40

41http://www.flickr.com/photos/07anycolouryoulike/4536619509/

Waiting

41

InvestWhere your

competition is not

42

43

Thank You! Kenny Pratt - Crescendo PropertiesBlog: www.SellingStorage.com Properties: www.storagekings.com

Phone: 916-538-2266email: kenny@cpinc.us

www.linkedin.com/in/kennypratt

www.twitter.com/sellingstorage

44