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A presentation showing the latest trends in social media, and how non profit organizations can be more effective and engaging.Includes examples of non-profits who have transitioned to Timeline, use Pinterest, Twitter, Facebook, You Tube, etc.
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Social Media for the Non-Profit
THE FRESH INTELLIGENCE ROUNDTABLE SERIES
www.341studios.com
March 7, 2012
Agenda:
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• Where to Begin• Tools: What’s New? • Best Practices/Common Mistakes
o Livestrongo Nature Conservancyo … and more
• How To Connect the Dots• Questions/Handout
2012 Social Media Landscape…
THE FRESH INTELLIGENCE ROUNDTABLE SERIES
www.341studios.com
www.341studios.com
THE FRESH INTELLIGENCE ROUNDTABLE SERIES
2012 Social Media Landscape…
www.341studios.com
How Non-Profits Do Social Media
• #1 Facebook• #2 Twitter• #3 YouTube • #4 Flickr• … Blog(pssst…about Google+)
Social Networking: How We Spend Time …
Face
book
Pinterest/Tumblr
Linke
d in
Google +
0100200300400500
Jan 2012: 408 min. on Facebook, 3 min. on G+
• For now, “G+” and “+1” is for SEARCH … add the “+1” button to your content, start to engage on Google+
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• Have a Plan• Be Engaging• Connect the Dots• … Then Measure
Social Media: Best Practices
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What Motivates People?• What do People Care About?
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Nature Conservancy: Great Example
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More Facebook Examples:
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Twitter Example: American Red Cross
• “Thanks …”• One-to-one conversations, not broadcast• RT’s, @ replies, and # ….
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Connecting the Dots: Nature Conservancy
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Timeline for BrandsCover photo, snapshot of brand & interest, message, 12 apps, info, etc.
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Timeline for BrandsHover over post, use pencil icon to pin a post to the top of your page.
Lots of engagement, upcoming event news, anything you want to stay front and center.
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Timeline for BrandsMake a post stand out! Hover, use star to highlight and widen a post.
Timeline for Brands
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Call to Action!
• Break down your offering into boards:
o Museums by exhibito Performing arts by performanceo Zoos & aquariums by specieso Universities by program / student life /
sports / specialtieso Etc.
• Adjust settings and open up a board to allow others to pin their experiences with your brand.
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www.341studios.com
Facebook Insights
Edgerank: Engagement Matters
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Connect With Us!
Join our Facebook page, sign up for our RSS feeds for Blogs
Sign up for our roundtables
Fill out our survey Request a quote
Eat our scones!
Additional Resources
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•Beth Kantor: •Social Media Expert •Non-Profits •Blog, Twitter, Facebook, Pinterest
Lisa Schneider:www.likemkg.com
lisa@likemkg.com203.858.1756
Rhonda Hurwitz:www.shemeansbusiness.wordpress.comrhondahurwitz1@gmail.com914.645.8449
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