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SMM metrics, listening & monitoring
presented by Lindsey Fair
good listener?
listening isn’t about how much time you spend on tech.
monitoring
identifies symptoms
listeningfinds causes
“I would much rather be in front of ten people who are the right people than ten thousand people who aren’t.” – Seth Godin
sentiment analysis
influencer analysis
volume analysis
content analysis
benchmark analysis
social CRM
challenges in social
ROI
All photos used in this presentation are licensed under Creative Commons,
NonCommercial-ShareAlike 3.0 and sourced through Google Images and flickr
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