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Luke Brynley-Jones (Founder, Our Social Times) explains the theory of social media marketing and provides a hat-full of case studies and guidance on social media marketing, social media monitoring and customer engagement.
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Social Media Marketing: Theory, Examples & Results
Luke Brynley-Jones
What I’ll be talking about
•Theory •Case studies•What’s new and interesting
Marketing Concepts• Inbound Marketing (search)
•WOM Marketing (recommendations)•Engagement Marketing (sCRM)
How to get started?
WOM Marketing
Dingo had 330 Likes on Facebook & 8,934 email subscribers
They offered a $20 coupon for a Like + email address
5000 max coupons
Dingo ended with 6,329 Likes and 14,140 email subs
It took them just 3 days!Monthly sales grew 22% (45% of
them new customers)
Engagement Marketing
Integrated Campaigns
New and Interesting
Social Media Dashboards
Location Marketing
Photo sharing
Gamification
Image credit: Rajat Paharia - @Bunchball
Social Media Monitoring
To sum up, then...• First step: Believe!• Inbound, WOM or Engagement? (Or all 3)• Create an integrated plan
• Look for innovative opportunities
• Connect with me
Onwards!Luke Brynley-Jones@oursocialtimes @lbrynleyjones
www.oursocialtimes.com
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