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A presentation I gave on social media.
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The Social Media RevolutionThe Social Media Revolution
Public Relations and JournalismPublic Relations and Journalism
Presented by:
Joseph StabbBuffalo State College Graduate Student
Utica College Class of 2007
Presentation OutlinePresentation Outline
This presentation is going to cover many topics relating to recent developments in technology.
I. Social Media RevolutionI. Definition of Social Web Media
II. Understanding Social Web Media
III. Types of Social Web Media
II. FacebookI. Understanding Facebook/Myspace
II. How it works
III. Tips, Tricks, & Best Practices
IV. Examples
III. WikisI. Understanding wikis
II. How it works
III. Tips, Tricks, & Best Practices
IV. Examples
IV. Second LifeI. Understanding Second Life
II. How it works
III. Tips, Tricks, & Best Practices
IV. Examples
V. ConclusionI. Homework
SOCIAL MEDIA REVOLUTIONSOCIAL MEDIA REVOLUTIONState of Anarchy and Confusion
The number of social websites is growing daily. Many have started to consolidate.
Social Media = Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning, as people share their stories, and understandings. (http://en.wikipedia.org/wiki/Social_media)
It’s already happeningIt’s already happening
• Internal blogs– Intel, Pfizer, Dell, Disney, Microsoft
• Internal podcasts– Capital One, IBM, Johnson & Johnson
• Wikis (“living libraries”)– Sony, Toys ‘R’ Us, Motorola
It’s already happeningIt’s already happening
• Social media can also be used by those that don’t like your company or product
• These are very influential people that can now reach others worldwide.
FACEBOOKFACEBOOKHow many friends do you have?
FacebookFacebook
• Facebook originally began in 2004 as a way for college students to network with each other over the internet.
Facebook StatisticsFacebook Statistics
Statistics
• General Growth– More than 70 million active users – Facebook is the 6th most-trafficked website in the world (comScore) – Facebook is the 2nd most-trafficked social media site in the world (comScore)
• User Demographics– Over 55,000 regional, work-related, collegiate, and high school networks – More than half of Facebook users are outside of college – The fastest growing demographic is those 25 years old and older – Maintain 85 percent market share of 4-year U.S. universities
• Applications– No. 1 photo sharing application on the Web (comScore) – Photo application draws more than twice as much traffic as the next three sites combined (comScore) – More than 14 million photos uploaded daily – More than 6 million active user groups on the site
• International Growth– The U.K. has the most users outside of the United States, with more than 8 million active users – Canada is the third largest country with more than 7 million active users – Remaining top 10 countries in order of active users (outside of the U.S., Canada and UK): Turkey, Australia, France, Sweden, Norway,
Colombia, and South Africa
• Platform– Over 20,000 applications have been built on Facebook Platform – 140 new applications added per day – More than 95% of Facebook members have used at least one application built on Facebook Platform
(Facebook)
WIKISWIKISFree Knowledge
What is a wiki?What is a wiki?
• A wiki is a collection of web pages designed to enable anyone who accesses it to contribute or modify content, using a simplified markup language. Wikis are often used to create collaborative websites and to power community websites.
(wikipedia.org)
WikisWikis
Statistics Scoreboard
• Users 7,014,031
• Admins 1,539
• User/Admin Ratio 4557.53 users per admin
• Edits 220,371,552
• Pages 12,976,478
• Edits per Article 16.98(WikiMedia, Inc.)
http://www.wikipedia.org
IBM wikisIBM wikishttp://www-941.ibm.com/collaboration/wiki/dashboard.action
SECOND LIFESECOND LIFEYour World. Your Imagination.
What is Second Life?What is Second Life?
• Second Life® is a 3-D virtual world created by its Residents. Since opening to the public in 2003, it has grown explosively and today is inhabited by millions of Residents from around the globe.
Images of Second LifeImages of Second Life
Coca Cola in Second LifeCoca Cola in Second Life
• Coca Cola is a company that has definitely embraced Second Life.
• Launched during 2007 as a resource for increased promotion and sales of Coca Cola gear.
CONCLUSIONCONCLUSION
Works CitedWorks Cited
Facebook. (n.d.). Statistics. Retrieved May 05, 2008, from Facebook, Inc.: http://www.facebook.com/press/info.php?statistics
WikiMedia, Inc. (n.d.). Wikipedia: Statistics Department. Retrieved May 05, 2008, from WikiPedia: http://en.wikipedia.org/wiki/Wikipedia:Statistics_Department
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