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Social Media Strategies for Retailers and Brands
o Facbook rose 190%
o Technology is getting easier and easier to implement
o Shoppers are reaching out to strangers for adviceo Amplifies size of audience
o Transparency is key
o Sustainability issueo Marketing message coming through
o Costco – 50k fans on fan page
o BJ’s Price trumps qualityo Costco brand not as a generic brand but as a competitor to name brand
o Avenues:o Company pageo Twittero Facebook
o Promote transparency
o Expanding reacho You go to customer instead of them coming to you
o Not removing bad reviewso Allowed to post photoso Easy to share
o Not only products but environemental
o Internal for employeeso Goal is customer satisfaction but leveraging employee experiences and
employee loyalty/happiness
o
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