Social Media Webinar

SOCIAL MEDIA:10 REASONS WHY EPIPERS SHOULD BE ONLINE & 4 WAYS TO GET STARTED A conversation with Erin Barnes of ioby and Sadia Kalam of Cause Effective Wednesday, July 10, 2013

EPIP • Emerging Practitioners in Philanthropy (EPIP) is a

national network of foundation professionals and social entrepreneurs who strive for excellence in the practice of philanthropy

• Our mission is to develop emerging leaders committed to building a just, equitable, and sustainable society.

Housekeeping • You’ll all be on mute • Calling in on the phone? Mute your computer, please. •  Time for questions and conversation • Raise your hand • Use the chat box and chat directly to the organizer if

problems arise •  This webinar will be recorded

Erin Barnes & Sadia Kalam

Social  Media  10  Reasons  why  EPIPers  should  be  online  and  4  ways  to  get  started  

   Presented  by  Erin  Barnes  &  

 Sadia  Kalam  

Social  Media  Overview  

•  Facebook  •  TwiBer  •  Linkedin    •  Pinterest    

Objec1ves    

•  Learn  10  reasons  why  using  social  media  for  professional  development  is  important  

•  Learn  4  basic  steps  to  building  your  social  media  presence    

 Hashtag  for  this  webinar:  #EPIPWeb  EPIP  Na7onal  Twi:er  handle:  @EPIPNa7onal  

Why  You  Should  Be  Using  Social  Media  

Reason  #1:    

To  understand  how  

elecIons  are  changing  

Why  You  Should  Be  Using  Social  Media  

Reason  #2:  

To  learn  about  the  

successes  of  new  

coaliIons  

Why  You  Should  Be  Using  Social  Media  

Reason  #3:    

To  understand  

social  movements  

are  changing  

Why  You  Should  Be  Using  Social  Media  

Reason  #4:    

To  understand  

how  new  digital  

tools  help  us  

respond  to  crises  

beBer  

Why  You  Should  Be  Using  Social  Media  

Reason  #5:    

To  understand  

game-­‐changing  

technologies  that  

outcompete  100-­‐

year  old  companies  

Why  You  Should  Be  Using  Social  Media  

Reason  #6:    

To  understand  

the  fastest  

growing  way  

Millennials  are  

giving  

Why  You  Should  Be  Using  Social  Media  

Reason  #7:    

To  parIcipate  in  

conversaIons  

relevant  to  your  

work  and  to  

understand  tools  

your  grantees  

may  be  using  

Why  You  Should  Be  Using  Social  Media  

Reason  #8:    

To  stay  apprised  of  

new  developments  in  

your  field  

Why  You  Should  Be  Using  Social  Media  

Reason  #9:    

To  support  your  

grantees  

Why  You  Should  Be  Using  Social  Media  

•  Reason  #10:    It’s  the  future  and  so  are  you!  

Social  Media  E1que>e  1.  Be  yourself.    2.  Think  before  you  post.  Your  likes,  comments,  and  

experiences  are  accessible  to  the  public  forever.    3.  Across  all  of  these  tools,  remember  to  LISTEN.  Repost  

content  that  is  relevant.    4.  Before  posIng  a  photo,  ask  for  permission.    5.  Check,  check,  and  check  the  link  one  last  Ime!  6.  Respond  to  comments,  quesIons.  No  one  likes  to  be  

ignored.    7.  Sharing  is  caring.  Cite  your  sources.    8.  You  cannot  thank  enough.    

hBp://blog.hootsuite.com/social-­‐media-­‐eIqueBe-­‐part-­‐1/  

Why  is  sharing  caring?  

80-­‐20  Rule    80%  of  what  we  share  should  be  other  people’s  content  20%  should  be  content  we  create  

Use  Resources  

•  Take  a  peek  at  the  TwiBer  Glossary  •  Hootsuite.com    •  Social  Media  Today  •  Google  Nonprofit  hBp://www.google.com/nonprofits  

•  Social  Media  Club    •  Mashable    hBp://mashable.com/social-­‐good/  

How  to  Maximize  Your  Time:    #1  Jump  In.  

Photo  credit:  SabrinaDan  Photo  

Case  Study  -­‐  #MySubwayAd  

#2  Copy  People.  It’s  ok.    

•  Who  are  the  industry  leaders  in  your  field  or  issue  area?    

•  Here’s  some  tweeps  we  like  

•  @Afine  •  @ImpactSP2  •  @ccoleBa  •  @nonprofiimes  •  @BigDuckSarah  •  @kanter  •  @dosomething  •  @nakisnakis  •  @socialedge  •  @tactphil  •  @omidyarnetwork  •  @epipnaIonal  •  @Philanthropy    

Complete  Your  Profile.  Everywhere.      

•  If  you  want  to  create  a  coherent  brand,  consider  using  the  same  profile  picture  on  all  your  channels.    

Photo  credit:  oSiNaReF  

Networking  =  Generosity  

‘The  currency  of  networking  is  generosity.’    –Stacy  Zapar  

                 Read  more:  hBp://www.stacyzapar.com/#ixzz2YKPXPmJ4  

#3  Experiment  

“Make  yourself  uncomfortable.  If  you're  not  making  yourselves  uncomfortable  then  you're  holding  on  too  Ight  trying  to  control  the  conversaIon.  By  making  yourselves  uncomfortable,  you  are  taking  down  the  walls,  allowing  people  to  par1cipate  in  unusual  and  unpredictable  ways,  which  is  the  only  way  creaIvity  can  thrive.”  -­‐-­‐Allison  Fine      

#4  Say  Thank  You.      

Case  Study  -­‐  @RWJF  

•  Online  engagement  leads  to  offline  acIon  

Lessons  from  RWJF    •  Be  vocal  and  encourage  others  to  join  in  •  Don’t  reinvent  the  wheel  •  Be  ready  and  willing  to  learn    •  It’s  ok  not  to  have  all  the  answers  

Erin  Kelly,  Social  Media  Manager,  RWJF  @erinkelly    

Case  Study  -­‐  @EchoingGreen  

•  Use  network  to  connect  fellows  and  alum  

Case  Study  -­‐  @EchoingGreen  

•  Use  network  to  connect  fellows  and  alum  

Case  Study  -­‐  @EchoingGreen  

•  Use  network  to  connect  fellows  and  alum  

Case  Study  –  PRISM  at  #PDF13  

•  Follow  Live  Tweets  from  real  events  

Case  Study  –  PRISM  at  #PDF13  

•  Follow  Live  Tweets  from  real  events  

Thank  You  

•  QuesIons?  •  Feedback      @sadia101      @erinargyle  

Thank You! Have a webinar you want to conduct? Contact Kate at kate@epip.org