Social Networking Primer

A social trend in which people use technologies to get things they need from each other, rather than from traditional institutions like corporations

Think “Long Tail” and the democratization of production and distribution.

PRODUCE

MOVEEMAILISDN

ANALOG

STAGED.I.Y.www

CONSUMEDESKTOP PC

PRODUCE

MOVEEMAIL

WIFI

MOBILE

DSL

CABLE

ANALOG

STAGEYOUTUBE

FACEBOOK

www

VIDDLER

Flickr

MYSPACE

CONSUME DESKTOP PC

NOTEBOOK

CELLULAR PHONE

iPODS, MP3 PLAYERS

VEHICLE

A Whole New Look at Viral Marketing

Why are these things so important to a Facebook

page?

Posting news links on a Facebook page provides credibility to the organization for two reasons.

Links show the organization is in-tune to occurrences related to their industry

Links can show an outside interest in the organization itself (i.e. a news article written about the organization)

It’s no secret that people love to see pictures of themselves and people they know. Photos increase visitors.

Allowing fans to upload photos after attending an event provides interactivity that will surely increase the amount of visits they make to your page.

When an organization adds photos to their page, it shows they care about who attended their fundraiser, workshop, presentation or other event and appreciate their participation.

“Fans” are Facebook users who visit the organization’s page, decide they like the product, mission or work and become a “fan.”

Fans are the most significant piece of the puzzle when it comes to the “virality” of the Facebook market.

Company Name Logo Demographic data (address, phone number,

office hours, etc.) Photos Videos Discussions

Promote both a company’s Facebook presence and its existing website

Include a photo—most often the company logo

Include text—no more than about 80 characters

“Pay-Per-Click” or a “Pay-Per-View”

One day, while sitting at her computer, Maurrean sees an ad for “EcoMemphis”…

Not sure what EcoMemphis is, but liking the ad—she clicks it and is taken to EcoMemphis’ Facebook page.

Once Maurrean is on the EcoMemphis Facebook page, she sees interesting articles on eco-friendly solutions, beautiful photos and a discussion going on.

“This is great!”

Maurrean decides to become a fan. When this happens and she chooses to “become a fan,” that update now appears on her personal Facebook profile News Feed.

Because this information appears on her personal Facebook profile, Maurrean’s friends now know she is a fan.

Maurrean’s friends see her profile. In the News Feed, friends see she has

become a fan of EcoMemphis. Friends can then choose to view the

EcoMemphis page. Friends can become a fan, too!

Fans can upload photos Fans can begin/join in discussions Organization can begin/join/monitor

discussions Organization can now stay in touch with the

likes, dislikes, opinions and ideas of their client base

Memphis currently has over 82,000 users of Facebook

If properly maintained, the interactivity can increase the loyalty within consumers for a specific product, brand or cause

Facebook adoption rate growing at an increase of 2% per week

Made Simple…Really Simple

RSS is an acronym for “Really Simple Syndication.”

RSS Feeds allow you to “subscribe” to a website, so that its updates are sent directly to you via an e-mail account.

A site with frequent updates, such as a news site, most likely will have an option for RSS Feeds.

Look for some form of this symbol (often at the bottom of the page).

Click the “RSS & feeds” option to begin the subscribing, then follow the steps.

After clicking the RSS feed button ( ) and choosing to subscribe*, the next step will appear:

Choose “Subscribe to this feed.”

*Note, some sites with many areas of info may ask you to choose what updates you’d like (i.e., weather, local news, entertainment, etc.)

This will appear, confirming you want to subscribe and send this to your RSS Feed Reader:

Once you’ve successfully subscribed, you’ll see this image, letting you know these updates will appear in your e-mail feed reader:

Your Feed Reader will look like this:

Apple Mail Bloglines Google News Google Reader Netvibes Windows Live Mail Yahoo.com Many, many more.

Micro-Blogging Discussion

A service for friends, family and co–workers to communicate through the exchange of quick, frequent answers to one simple question:

What are you doing? 

Stay connectedShare ideasSeek adviceSend links