Social Networks and Health Care - MaRS Global Leadership Series

For more details and to register visit www.marsdd.com/globalleadership

MaRS Global Leadership Series

Social Networksand Health CareWednesday, June 22nd, 2011

Social networking platforms have changed the way we

build and manage relationships, but how have they

impacted health care?

Social networking tools empower patients to make

decisions about their treatment, connect patients with

caregivers from afar, enable online support groups for

patients with rare diseases and more. Social networking

solutions that improve health-care delivery and efficacy

of treatment are in high demand.

Join us for a discussion about how social networks can

fill gaps in our current system of health-care delivery

and support improved quality of care.

Joseph A. CafazzoLead, Centre for Global eHealth Innovation, University Health Network

Don Dennison Director, eHealth & Regional Health Business, Agfa HealthCare

Patrick Blanshard Partner, Sensory Technologies Inc.

PanelistsAbout the Session

Krista Jones Advisor and Practice Lead, IT, Communications and Entertainment, MaRS

Moderator

Joseph Hayduk, 86�The New York Times, Feb 13, 2009

Diabetes apps already flooding the market from both hobbyists and diabetes product providers.

mobile

encourages active self monitoring

provides “teachable moments”

allows communication with "parents and providers

creates engagement and adherence "through a social community

promotes positive health behaviors "through rewards

The next generation diabetes app is ...

11  

MaRS  Global  Leadership  Series:  Social  Networks  and  Healthcare  

22-­‐Jun-­‐2011  

Don  Dennison  Director,  eHealth  and  Regional  Health  

About  Me  

•  With  Agfa  HealthCare  for  almost  10  years  

•  Based  in  Waterloo,  ON,  Canada  

•  Manage  R&D  team  responsible  for  products  used  in  mulF-­‐facility  regional  projects  

•  Director-­‐at-­‐Large,  Board  of  Directors  of  Society  for  Imaging  InformaFcs  in  Medicine  (SIIM),  2011-­‐2013  

Uses  for  Social  Networking  in  Healthcare  Delivery  is  Varied  

•  OperaFonal:  Hospitals  to  engage  paFents  (appointment  reminders,  informaFon  events,  noFficaFon  of  test  results,  etc.)  

•  Clinical:  PaFents  to  gather  informaFon  on  their  healthcare,  collaboraFon  among  care  team  members  

•  PaFents  to  advocate  for  alternate  treatment  adopFon  (e.g.  weight  control  surgery  to  treat  type  II  Diabetes)  

•  ParFcipaFon  in  palliaFve  care  

Social  media  sites  help  paDents  make  healthcare  decisions  

22-­‐Mar-­‐2011  hTp://www.healthcareitnews.com/news/social-­‐media-­‐sites-­‐help-­‐paFents-­‐make-­‐healthcare-­‐decisions  

94  

32  

18   18   2  0  

25  

50  

75  

100  

Methods  Used  By  PaDents  to  Gather  InformaDon  (%)  

Likely  or  Very  Likely  25%  

75%  

Likely  or  Very  Likely  to  Use  Social  Media  to  Make  Healthcare  Decisions  

High  or  Very  High  

32%  

Very  Low  8%  

PaDents'  Level  of  Trust  in  Social  Media  

Study:  Hospitals'  Facebook  use  is  Poor  

28-­‐Feb-­‐2011  hTp://www.healthcareitnews.com/news/study-­‐hospitals-­‐facebook-­‐use-­‐poor  

6%  of  Hospitals  have  >10,000  Fans  

<10,000  Fans  

>10,000  Fans  

<40%  of  Hospitals  Posted  Daily  

Posted  Less  Than  Once  a  Day  

Posted  Daily  

63%  of  Hospitals  had  no  Feedback  

No  Feedback  

Feedback  

<50%  of  Hospitals  Posted  Info  on  Events  

No  Posted  Events  

Posted  Events  

Americans  not  ready  to  use  social  media  

to  talk  to  their  doc  24-­‐Mar-­‐2011  hTp://www.healthcareitnews.com/news/poll-­‐84-­‐percent-­‐americans-­‐wouldnt-­‐use-­‐social-­‐media-­‐talk-­‐their-­‐doc  

52  56  

50   48  

25  

50  

75  

E-­‐mail   Online  Appt.  

Booking  

Medical  Record  Access  

Online  Bill  Payment  

PaDent  Preferred  Methods  to  Communicate  with  Their  Doctor  (%)  

85%  

More  Than  5  of  6  Respondents  Would  Not  Use  Social  Media  

to  Communicate  with  Doctor,  If  Offered  

Would  Use  21%  

18  to  29  Year  Olds:  %  That  Would  Use  Online  Forum,  If  Offered  

Americans  want  docs  to  be  online  3-­‐Mar-­‐2011  hTp://www.healthcareitnews.com/news/americans-­‐want-­‐docs-­‐be-­‐online  

81  

56  

0  

25  

50  

75  

100  

Would  Schedule  Appointments,  Complete  Forms  

Online  

Would  Like  Secure  Method  to  Access,  Share  Their  Medical  

Info  

PaDent  Preferred  Methods  to  Communicate  with  Their  Doctor  (%)  

59  

29  

0  

25  

50  

75  

GeneraFon  Y   Baby  Boomers  

Likelihood  to  Switch  Doctors  if  Online  Access  Offered,  By  Demographic  (%)  

AddiDonal  Reading  Social  media  insights  from  a  digital  strategist  hTp://www.healthcareitnews.com/news/social-­‐media-­‐insights-­‐digital-­‐strategist  

Social  networks  offer  opportuniFes,  pihalls  for  radiology  hTp://www.auntminnie.com/index.aspx?d=1&d=1&sec=sup&sub=ris&pag=dis&itemId=95459  

Impacting the Healthcare Continuum

Social Networking

Social Networking?

• “Allows users to share Ideas, Activities, Events, and Interests, within their individual networks online”

Social Networking?

• Patient Centred vs. Group Based

Personal Impact

• Loss of my colleagues daughter

Great Example

• www.carepages.com

Scenario

• A Rare Genetic Disorder

Great Example

• www.patientslikeme.com

Social Networking for Clinicians

• What about the big picture?????

Laying The Groundwork

• eShift

Video

Inverted Pyramid