SoCon11 - Richard Dennys - Qype

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Building Europe's Leading Consumer Review & Recommendations Site

Richard DennysChief Marketing Officer

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A new user joins the Qype user community

every 30 seconds

Almost 1 million people per day visit Qype …

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We have 12 million listed points of interest

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800,000 places and businesses in 880 categories have been reviewed

300,000 businesses have claimed their listing and engaged on Qype

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In nearly 150,000 locations from Aarborg To Zurich.

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A year ago 10% of user content from mobile devices

We launched Qype Mobile 30 months ago

Now its over 30%

We’re driving for 100%

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making us Europe’s largest and most influential local review networks.

Overall we have collected over 5 million reviews, comments, photos and check-ins

…In 12 different languages

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Photos Comments Reviews5m

We’re getting

louder…

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PL UsersBR UsersIE UsersCH UsersAT UsersIT UsersES UsersFR UsersUK UsersDE Users

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And we’re still learning and growing….!

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While remaining alert and nimble

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Online Communities & Social MediaThe Basics

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We all have different objectives & agendas

Planet Earth is a busy place

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We live in a complex commercial ecosystem

A co-existence of endless broad common interest groups and narrow niches

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And even the most seemingly homogenous communities

Harbour endless types and points of difference

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Human Beings will always ask….

……What’s In It For Me ???

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usually combining a mix of self-interest…

…and common values…

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So, how have we done it & where are we going?

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We took a Problem, A Good Idea…

…A big crowd of people…

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We added a Search Tool…

And mixed them all together…

…A recommendation engine..

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We added some incentives…

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…and made it easier for people to access.

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As well as taking our digital brand to the world…

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..So the whole World tells each other about Qype..

…and then Everyone wins!

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It’s hard to get it right…

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…but not for Qype…

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The Power of Qype and QypeDeals

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New Mobile Innovations

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Arc of Consumption

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So get the basics right, and reap the rewards..

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..but never stop listening and learning..

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“…The Internet Has Only Just Begun..”

“…And Remember…

35Questions

@Qype_CMO

de.linkedin.com/in/richarddennys