Spartan Bars presentation deck final

The Downsides to Taking Protein

Poor Taste

• “Awful” flavor

• Doesn’t dissolve

Inconvenience

• Prep Time

• Clean up is a pain

Our Solution

Phase 1: Local

Contract Manufacturing

Wholesale Distribution

Retail Point of Sale

Recipe Development

Contract Manufacturing

Direct Sales

Phase 2: Regional

IC Men’s Lacrosse Team

(40 players)

27 g

Median Consumption

55%

Would use regularly

$3.50

Avg. Price

IC Fitness Center Survey

(25 people)

33 g

Median Consumption

61%

Only Post-workout

27%

Pre & Post Workout

Marketing & Sales

• Lacrosse Tournaments

• Branded Fridges

• Gyms and Athletic Facilities

Competition

Doug Levy

• Nerd: wants to gain muscle mass

• Hates taste of protein shakes

• Marketing Communications Major

• Ice Cream Connoisseur

Kyle Dammeyer

• Former Ithaca Lacrosse Player

• Dislikes messy clean-up

• Business Administration – ’17

• Past Marketing Experience

1st $10,000 2nd $10,000

Incorporation Costs: $400Trademark: $400Recipe Development: $2200Regulation: $800Package Design: $1000Inventory: $3600 (2000 units)Cold Warehouse: $500 (1 mo.)Discretionary: $1000

Inventory: $4500Promotion: $4000Discretionary: $1500

Retail: $3.60

Distributor: $2.52

Wholesale: $2.02

Mfg. Cost $1.35 w/ Marketing Costs (15%) $1.55

w/ R&D (7.5%) $1.67

Gross Margin: 33%

Net Margin: 17%

$0

$2

$4

$6

$8

1 2 3 4 5

Mill

ion

s

Revenue

Profit

Projections

Milestones:February 2015: 2nd Process PrototypedApril 2015: 3rd Process Prototyped

Anticipated Milestones:May 2015: Limited Rate ProductionJuly 2015: Launch in Fairfield County, Connecticut

6-Feb 26-Feb18-Mar 7-Apr 27-Apr17-May 6-Jun 26-Jun

2nd Process Prototype

Identify Initial Manufacturer

Perfect Final Process

Launch in Ithaca

Contract Manufacturer in CT/NY

Lease Frozen Storage

Solidify Distribution

Launch in CT / NYC

How you can help…

•Mentor

•Strategic Partners

•Feedback

•Customer Interest

Email: SpartanBars@yahoo.com