Speaker Boutique: Structures for rapid growth

OUR PARTNERS

STRUCTURES FOR RAPID GROWTH

AGENDA

16.30 Arrival & refreshments

17.00 Talks from our entrepreneurs

18.00 Q&A

18.30 Refreshments & networking

19.30 Close

SPEAKERS

Tamara LittletonFounder, Emoderation

Richard SimpsonCo-owner, Tayburn

Martin SpillerPartner, Jenson Solutions

#SpeakerBoutique | @thesupperclubuk

www.sli.do/speakerboutique

Tamara LittletonFounder, Emoderation

#SpeakerBoutique | @thesupperclubuk

www.sli.do/speakerboutique

Prelude: Structures for rapid growth

Tamara Littleton, CEO

Emoderation.com

The story so far…

Emoderation.com

THE BACKGROUND

Emoderation.com

Emoderation is an independent global social media agency delivering high-quality

multilingual community management, moderation, social listening, data and insight, and

social media consultancy. We also run social media simulations to allow companies to

rehearse a crisis via our partner company, Polpeo.com.

• 13+ years of experience

• 50 languages

• 350+ team members

• Offices in London, New York, Los Angeles and Miami

• 24/7/365 response

• Social media at scale specialists

Process

Emoderation.com

SOCIAL MEDIA AT SCALE

Emoderation.com

Emoderation.com

OUR GLOBAL TEAM

We have members of our team on nearly every continent around the globe. Despite their considerable distance, we have developed processes, workflows and tools which retain close team connection on every project we work on.

Platform

Emoderation.com

THE TOOLS WE USE

Emoderation.com

We use and have developed proprietary tools for us to practically communicate within a multilayered, multilingual, multi-country team.

Some of the industry leading tools we use are as follows:

Emoderation.com

Emoderation.com

Emoderation.com

People

Emoderation.com

Emoderation.com

Emoderation.com

Emoderation.com

CONTACT

TAMARA LITTLETON

CEO @tlittleton

THANK YOU

Richard SimpsonCo-owner, Tayburn

#SpeakerBoutique | @thesupperclubuk

www.sli.do/speakerboutique

3.2mTURNOVER (£) OFFICES IN

EDINBURGH LIVERPOOL

MANCHESTER ISTANBUL

40STAFF IN THE UK

The only agency in the UK who is

Top 10 for both creativity + effectiveness

Source: Design Week, DBA

3.2mTURNOVER (£) OFFICES IN

EDINBURGH LIVERPOOL

MANCHESTER ISTANBUL

40STAFF IN THE UK

Sales / Marketing Finance “Operations”

What makes Glasgow great?

How can I help you?

Martin SpillerPartner, Jenson Solutions

#SpeakerBoutique | @thesupperclubuk

www.sli.do/speakerboutique

SEPTEMBER 2015

mspiller@jensonsolutions.com

Speaker Boutique:

Structures for rapid growth

Culture, recruitment and retention

@MartinRSpiller

Some stuff about me…In an attempt to establish credibility

Entrepreneur. Consultant. Lecturer. Investor. Accountant.

Barrister (non-practising).

Fuelled mostly by caffeine and nicotine.

Warning.. sometimes sweary!

You had one jobAnd now I will destroy it…

• World’s fastest exit

• Worst interview ever!

• Disastrous strategic choice

• Salesman problems

• Mothers!

• Queen Bee Syndrome

CultureWho and what do you want to be?

No company, small or

large, can win over the

long run without

energised employees

who believe in the

mission and

understand how to

achieve it.

Jack Welch

Culture Your starter for 10!

• Vision

• Structure

• Style

• Symbols

• Control systems

• Rituals and routines

• Stories and myths

• Your view v staff view?

RecruitmentSomething to consider…

If you think it's

expensive to hire a

professional to do

the job, wait until

you hire an

amateur.

Red Adair

Recruitment - GeneralTop 5 Tips

• Tip 1

Define your requirements

• Tip 2

Go to the source

• Tip 3

Always be recruiting

• Tip 4

Try before you buy

• Tip 5

Take risks

Secretary required in Mayfair. Stockings optional! £35k. Ready to assume the

position?

Recruitment – Senior Top 5 Tips

• Tip 1

What do you REALLY need?

• Tip 2

Internal examination

• Tip 3

Recruiter relationships

• Tip 4

Choose slowly

• Tip 5

Fire quickly

RetentionI hate to admit I agree with Beardy...

Train people

well enough so

they can leave,

treat them well

enough so they

don't want to.

Richard Branson

RetentionTop 5 Tips

• Tip 1

Say please and thank you

• Tip 2

Jerry Maguire was wrong

• Tip 3

Train, train and train again

• Tip 4

Avoid ostrich-ing

• Tip 5

Strive to be the best

RetentionSome thoughts to ponder

The employer generally gets….

the employees they deserve!

• How diverse are you?

• Employees vs. Owners

• Are you inclusive?

• Do you listen?

• What matters to your team?

• Work on the business not in it!

• Head and brick walls…

Final thoughtsAnd then I will shut up….

• Culture, culture, CULTURE!

• Money is a poor motivator

• Find talented people

• Say please and thank you

• Youth team policy

• Build long term relationships

• Hire slowly

• Fire quickly

• Take calculated risks

MASTER CLASSES

8 Oct Managing culture

22 Oct Content and digital marketing

12 Nov The golden rules of negotiation

24 Nov Creating meaningful metrics to drive business

SPEAKER BOUTIQUE

15 Oct Brand building

26 Nov Stepping back & succession planning

#SpeakerBoutique | @thesupperclubuk

www.sli.do/speakerboutique