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We Coach The Pros Sandra Flores 832-289-4465
www.WeCoachSalesPros.com
Sandra@WeCoachThePros.com
"We provide motivated small to mid size companies money making processes.
So they can be more productive, create more sales, stronger relationships and grow their business rapidly.”
Par-ti-ci-pate
© Constant Contact 2015
Standout Subject Lines Get Opened, Get Read, Get Results
91% of people
check their email daily
Source: Litmus
4
82% sign up for
email on brand websites
Source: Litmus
72% sign up
expecting discounts
Source: .slideshare.net/bluehornetemail
$44.25 average return for every $1 spent on email marketing
Source: salesforce.com/blog/2013/07
3x higher conversion rate than
social media Source: forbes.com/sites/mckinsey
Email marketing:
At its core, marketing is about getting results.
5
First impressions matter.
7
Clicks / downloads
Visits to the store / office
Reservations / appointments
Calls
What kind of results?
Revenue / donations
8
Email is hard to beat. It’s where people are...
91% of US adults like to receive promotional
emails from companies they do business with
138% spend more with email offers than
those who don’t receive any email offers
Source: PewInternet.org
9
Subject lines can... • Get your email read • Bring you more business
more revenue • Build awareness around
your business or organization
Source: Inwise 10
open an email based on the subject line. More than 1/3 of people
Agenda
11
1. Why are Subject Lines so important? 2.How to write good ones 3. Consider desktop & mobile 4.Next steps
1. Why are Subject Lines so important?
1. Recognized sender Who sent it?
3 reasons they’ll open your email
When was it received?
Worth reading?
2. Convenient timing
3. Compelling subject
13
• Avoid spam-like terms • Check your spam folder • Use spam-check button
1. Why are Subject Lines so important?
Choose your words carefully.
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offers
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now cash
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Urgent
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guaranteed
Fees Purchase money
Refund
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remove
15
Agenda
16
1. Why are Subject Lines so important? 2.How to write good ones 3. Consider desktop & mobile 4.Next steps
2. How to write good ones
19
2. How to write good ones
Standout subject lines = email opened
Short & sweet: 4-7 words ideal
Attractive offers: Discounts & gifts
Keep it clean: Easy for mobile
Brand identity: Incorporate yours
Hint of mystery: Raise interest
Ask Questions: Make them think
Create urgency: Don’t miss out!
Entertain, warn, inform: Share knowledge
Literary techniques: Write like a pro
Great subject lines = email opened
2. How to write good ones
Top Appeal
7 must haves for Fall
Sense of Urgency
Only 12 seats left – get yours before midnight
Personalize
What you need to know about your
personal finances
Ask a Question
How can we help your business grow?
Exclusive Appeal
An exclusive offer just for you!
Stay “In the Know”
13 signs you’re budgeting wrong
21
Adapt your subject line using “literary techniques”
2. How to write good ones
23
Basic Subject Line Literary
Technique Improved Subject Lines
June Promotion Onomatopoeia
Joe’s Pet Store Newsletter Allusions
Mother’s Day Specials
Alliteration
Sign up for Summer Camp Chunking
New England Concert Update: Numbers
Splish! Splash ! Oh, the prices we’ve slashed!
Cha-Ching!
Who let the dogs out?! Pet Shots This Saturday
Fido’s Got 99 Problems… But Fleas Ain’t One
Make Mom’s Morning Miraculous!
Cards, Candy and one Cozy Couch
Summer Camp 2015: NEW! Archery, fencing & sailing.
Kids love it. Parents dream about it. Registration is open.
3 Can’t Miss Summer Festivals
16 Bands but only 1 Miranda Lambert
Finding inspiration
2. How to write good ones
• Check the news! • Magazine headlines/covers • Look at what others are doing • Search results headlines • Blog titles • Tweets on Twitter with lots of engagement • ‘Listicles’ that make you curiously click their
headlines like: • Buzzfeed • Upworthy • Mashable
25
Agenda
26
1. Why are Subject Lines so important? 2.How to write good ones 3. Consider desktop & mobile 4.Next steps
3. Consider desktop & mobile
Consider mobile.
3. Consider desktop & mobile
27
When email doesn’t look good on mobile
Source: Blue Hornet 29
30% unsubscribe
80% delete
76% of people read email on their phones
30
3. Consider desktop & mobile
67% of b2b workers view emails on their phone
64% of key decision makers read emails on mobile
Source: 60secondmarketer.com Source: Marketing Sherpa
31
Best design practices A good subject line can make or break an email.
• Use mobile friendly templates or single column templates
• Logo is left or center & links to website
• Apply brand colors • Minimum 12pt font for body
text & 22pt for headlines • Use customized pre-header text
3. Consider desktop & mobile
2. Subject Line optimization techniques
30-40 characters max typically appear on most mobile devices
6-11 words fit best; 4-7 has greatest response
Customize first 11-18 words of “pre-header” text to entice mobile readers
53% of email is opened on mobile devices
Source: Litmus 32
•Size matters. Keep it clear, make it clever, keep it short.
Agenda
33
1. Why are Subject Lines so important? 2.How to write good ones 3. Consider desktop & mobile 4.Next steps
4. Next steps
34
2. How to set marketing goals
Engage members, advocates, volunteers
Increase donations, revenue
Nurture leads and relationships
Drive repeat business and word-of-mouth referrals
Reach new customers, donors
Marketing goals are general
35
•You really can do this! •One toolkit. One login.
Spotlight on the “click-though”
36
2. Harnessing the power of the inbox: Tracking your results
4. Next steps
38
Check the success of your subject lines.
I could let you leave here and spend your next $20 on lunch… Or you could make the decide to allow me to help jump start your next email marketing campaign and potentially triple your ROI….$20/month allows you unlimited marketing to 500 active contacts!
© Constant Contact 2015
All the channels that matter. Email. Mobile. Social.
Grow with Constant Contact
All the marketing campaigns you need together in one place.
Take Me Up On My
MONEY BACK GUARENTEE Special offer – Today Only!
Get A Free Custom Mobile Template ($199 Value)
Free Contacts Uploaded ($59 Value) Jump Start-Set Up Live & Recorded Webinar
Thursday 10/15 9am AND
30 Minute Custom Consultation To Launch Your First Newsletter In 14 Days Or Less
Get started today… WWW.MakeBankWithUs.com
42
free 60-day trial No Contract & No Credit Card Needed
Text To Trial Text SANDRA to 99000
to set up your account in minutes
Resources
43
My Upcoming Seminars & Training Local resources-My next events www.WeCoachSalesPros.com
BIG ANNOUNCEMENT
Save the date! January 8th-9th 2016 Express.Design.Transform
Women’s Weekend! Hotel Indigo
Authorized Local Expert – Sandra Flores Sandra@WeCoachThePros.com
www.WeCoachSalesPros.com D:832-289-4465
Text wecoachthepros to 22828 to join my list! facebook.com/wecoachthepros @wecoachthepros linkedin.com/in/wecoachthepros
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