Starting zeneca

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Starting

Beyond the idea

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And so it goes

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So, what’s in it for you ?

Opportunity is in the eye of the beholder !

So, why should you listento me ?

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PlansPlans

World of World of businessbusiness

5

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The Business Plan

• It barely changed in 40 years• People read it less and less• It doesn’t guarantee success, performance or

profits• It won’t get you the money you need,

even less the money you want

The Business Plans

• Most entrepreneurs aren’t motivated by it.• Very few believe in it• Money providers barely rely on it, because the

content rarely fits their expectations• The business counselors try to work around it’s weaknesses

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Bird in hand

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It starts with

Entrepreneurs have the

bright shiny new gizmo syndrome!

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But…

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Smart Small

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The Need

www.alaintheriault.comTous droits réservés - SynOpp (c) – Montréal 2010

MaslowMaslow 2121ee siècle siècle

Besoin

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A convincing solution

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The advantage

• Comparative

• Competitive

• Unfair

• V=B-C

• V=R-E

www.alaintheriault.com(c) Claude Ananou

The 5F of expectations

- Functions

- Finances

- Freedom Gives more freedom

- Feeling Give emotions

- Future He can see long term

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ProbabilityProbabilityUncertainty, Uncertainty, Unknown! Unknown!

Six thresholdsSix thresholds

Get something goingGet something going

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Propagation

Tous droits réservés - SynOpp (c) – Montréal 2010

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The pivotThe pivot

Tous droits réservés - SynOpp (c) – Montréal 2010

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Growth

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Exit strategyExit strategy