Stetson University: Kyle York on building a living legacy

Living Legacy: Indian Head, York Family, Dyn, New Hampshire

11.4.13

Kyle York Chief Revenue Officer

Advisor, angel investor, entrepreneur

@kyork20 / kyork@dyn.com

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Motivated by family, competition, legacy, money, community, growth, relationships, vengeance, impact.

@kyork20 Street Cred §  30 Years Old, married to Katie, Dad to Henry (14 months)

§  Bentley University, BS Marketing 2005

§  Career Ladder Climber – Intern to CRO

§  Dyn 2008 (15th employee) – Present

§  Scaled $4M-$50M+ revenue run rate

§  Advisor/Angel: Datanyze, Sprint.ly, Catchpoint, Fastly, SquareOne, Mill33

§  Co-Founder: 1band 1brand – Music & Brand Alignment Agency

§  Speaker: Harvard, Bentley, St. A’s, SNHU, Dublin Web Summit, The Next Web, Launch, Interop, Interact, Facebook EMEA & more

/ Stetson Preso

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Portfolio Approach (NASCAR)

"  Co-Founder: 1band 1brand – Music & Brand Alignment Agency

"  Non-Profits: abi Innovation Hub, Rock On Foundation

"  Advising/Investing: Catchpoint, Fastly, SquareOne, Datanyze,

Sprint.ly, Mill33, Incutio (and more…)

/ Stetson Preso

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Foundational Company / Stetson Preso

Pg. 5 Family Business Enterprise @kyork20

My Career Narrative How did I get here? 11.26.82 – Present

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Ladder Climbing 101

" Dyn (2008-Present): Director of Sales à Director of

Sales & Marketing à VP, Sales & Marketing à Chief

Revenue Officer

" WhippleHill (2003-2008): Intern à Business

Development Rep à Inside Sales Rep à Regional

Director, Business Development

"   New England Interviewing (2002-2003): Intern

"   Indian Head Athletics (baby-Present): Heat Transfer

Specialist à Retail Clerk à Parking Attendant à

Shareholder/Supporter/Advisor

/ Stetson Preso

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Ladder Climbing 101 (continued)

"   Four year varsity football player at Bentley College and

member of Student Athlete Advisory Council (NCAA), 3.3

GPA, group leader in business school

"   Student Council (4 years), Vice President of Manchester

West High School (11th)/President (12th), non-profit

volunteer, Football captain, 1st team All-State football,

honors student

"   Multi-sport athlete in baseball, basketball and football,

middle child, outgoing personality, class clown

/ Stetson Preso

Are entrepreneurs born or made?

Pg. 8 Family Business Enterprise @kyork20

Dyn… who the heck is that?

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What is Dyn? Dyn solutions are at the core of Internet performance. Through traffic management, message management and performance assurance, Dyn is connecting people through the Internet and ensuring information gets where it needs to go, faster and more reliably than ever before. The crossroads of consumer behavior and enterprise performance is where Dyn/Delivers.

/ Stetson Preso

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“Dyn’s  DNS  Load  Balancing  solu4on  &  aiCache’s  proven  caching  so<ware  have  enabled  a  top-­‐4er  financial  news  website  to  shave  30%  off  response  4me,  save  money,  have  beHer,  real-­‐4me  monitoring,  repor4ng  &  aler4ng  setup.”    Rashid  Kamirov,  Director  of  PlaOorms,  CNBC          When  improving  our  DNS,  we  chose  the  focused  pros  &  

the  switch  was  quick  &  painless.  Dyn  helped  Etsy’s  performance  improve  in  all  aspects.    John  Allspaw,  SVP  of  Technical  Opera4ons,  Etsy           Switching  to  Dyn  took  literally  a  few  hours  (not  days,  

not  weeks)  for  75+  zones/domains.  Their  expert  editor  makes  old  hacks  like  me  feel  comfortable  –  ease  of  a  GUI  &  the  flexibility  of  command  line  interface.    Lenny  Tropiano,  Senior  Systems/Network  Architect,  Homeaway          

Company We Keep / Stetson Preso

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What We Do

dyn.com/dns/network-­‐map/  

Facebook.com  =  69.63.176.13    

/ Stetson Preso

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People are Culture

•  Trust

•  Passion

•  Performance

•  Respect

#HUSTLE

/ Stetson Preso

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Culture is Brand

•  Dyn$ni  Events  

•  Music  Meets  Tech  

•  Culture  Conference  

/ Stetson Preso

Pg. 14 Family Business Enterprise @kyork20

The Roots & Legacy Why am I here? Indian Head Athletics / Indian Head Shoe Company 1946 – Present Manchester, New Hampshire, USA

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/ Stetson Preso

Indian Head Timeline

1946 1958 1963 Early 1970’s 1980 1981 1984 1990’s 2000’s

Indian Head Shoe Company Founded

Indian Shoe Factory Outlet Opened

7-24 Cigar Building Purchased

Big Box Stores Internet Commerce

York Purchase/Evolution Indian Head Athletics

Opening Of Sister: Screen Printed Special T’s

US Manufacturing Exodus

Downtown Revitalization

Building Purchase 18 Lake Avenue

PRESENT Continuously operating,

successful & recognized New Hampshire small business

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/ Stetson Preso

Indian Head History

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Poppa Wrote ‘Us’ a Letter

/ Stetson Preso

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/ Stetson Preso

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Heritage Brand – eBay Obsession

The Indian Head Brand has a rich 65+

year history that we intend to

capitalize on. We’re also amazed at

the collectables we’ve been acquiring.

/ Stetson Preso

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The York Family & IHA – 16 Deep (and counting)

Indian Head Athletics

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Putting The Family In Business

/ Stetson Preso

Indian Head Athletics is a complete school, team and family sport outfitter since 1958! We are family owned and operated.

IHA  Website  

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Board of Directors

/ Stetson Preso

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Perfect Match – Indian Head Owners

"   Donald Edson Joseph York (DEJY) – Street smart

"   Gail Spaulding York (GG) – Book smart

"   The Perfect Match – Wonderful parents who

instilled work ethic, integrity, family first,

work/life balance and ambition into each of

their kids. I consider myself the perfect blend.

/ Stetson Preso

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Not Just A Business: Our Community

/ Stetson Preso

Indian  Head  Athle4cs  TV  Commercial  –  1986  Indian  Head  Athle4cs  TV  Commercial  –  1990      

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My Brothers – Five Sons •  Travis (35) – CEO of GY&K Marketing, 75 person marketing agency in

Manchester, Boston and LA. Married to Danielle, two beautiful girls

Madeleine (7) & Lily (5). Lives in Manchester, NH.

•  Evan (32) – Sr. Product Manager at Newforma (software company).

Married to Kelda for nearly 10 years, two beautiful girls Sylvie (6) & Esme

(4) & son Lincoln (13 months). Lives in Manchester, NH.

•  Tyler (26) – Production Manager/Associate Producer at Big Brick

Productions. Dating Emily for two years, getting close… hint, hint. Lives in

Manchester, NH.

•  Dylan – Freshman at UNH studying business & poised to do big things.

/ Stetson Preso

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My Wife & Son / Stetson Preso

"   Met Katie in Marketing Management class 2nd semester of my senior year at Bentley.

"   Married five years… She’s my best friend and

dream girl. "   Amazing woman: Supportive, loving, funny,

thoughtful, caring, organized, smart, supportive (yes, saying that twice!)

"   Henry is the first York son after my parents

had five sons and then four granddaughters. He is special.

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Why We’re Building An Ecosystem

/ Stetson Preso

Startup Ecosystem = Living Legacy

Pg. 28 Family Business Enterprise @kyork20

The Future: Indian Head Brand A thriving family business enterprise, diverse in its portfolio, relevant to the journey, true to its roots, aspirational in its mission & rich in legacy.

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My Parents Take / Stetson Preso

"  The brick & mortar retail sporting goods industry has been declining for 40 years. When

my parents started there were tens of thousands of stores nationally.

"  The business couldn’t support two salaries at the lifestyle we grew up with.

"  My parents didn’t send us to the colleges they did to take over IHA: Boston University

(Travis/Evan), Bentley (Kyle), Plymouth State (Tyler) & Dylan (UNH)

"  My parents own the building & land, the inventory, the sister business, the equipment.

It’s always been built to be their retirement.

"  No one works as hard as Don York. In any field. Ever. He epitomizes the core brand.

QUESTION:  Wait,  so  your  parents  have  five  sons  and  none  of  you  are  taking  over  the  current  business?  Why?    

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My Parents Take (going forward) / Stetson Preso

"   DEJY: “Do I need to do anything?”

"   GG: Tears, research and search for memorabilia

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IHA/York Family Objectives / Stetson Preso

"   Carry IHA legacy forward

"   License brand from Mr. & Mrs. York

"   Establish a highly respected & financially successful Lifestyle / Fashion brand

"   Primary / ‘must have’ : 1) IHA brand name & identity (evolved) 2) Authentic

storytelling 3) link to Sport

"   Secondary / ‘nice to have’ : 1) Made in the USA 2) Territory affiliation with

Manchester, NH

IHA Core Attributes

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Important Insight / Stetson Preso

"   Digging deeper into the history. This isn’t the first time future legacy is top of mind.

May  15th,  1973  

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Evolving IHA For The Next Generation

•  Research – IHA History & Market Opportunity

•  Strategy – Brand Positioning & Go To Market

•  Creative Direction – IHA Brand Identity & Product Concept

•  Investor Deck – Brand Presentation for Investment

/ Stetson Preso

Pg. 34 Family Business Enterprise @kyork20

Questions? Inspired? … THANK YOU! Kyle York Chief Revenue Officer

kyork@dyn.com @kyork20