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This is a presentation on UNICEF Ethiopia's digital media strategy prepared for field offices
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UNICEF Ethiopia Digital
ECO Digital Media Strategy Presentation
UNICEF Ethiopia Digital
Digital Media at UNICEF EthiopiaParameter Number
Digital Media Channels http://www.unicef.org/ethiopia http://www.facebook.com/UNICEFETH https://www.twitter.com/UNICEFEthiopia http://www.youtube.com/user/UNICEFEthiopia http://www.flickr.com/photos/unicefethiopia/ http://www.delicious.com/unicefeth http://www.linkedin.com/company/unicef-ethiopia
Average Website hits NA
Number of Facebook likes 219
Number of Twitter followers 821
Number of YouTube Subscribers 4 (1,935 views)
Number of Flickr Views 12,268
Number of Delicious followers 3
Number of LinkedIn followers NA
Number of E-Newsletter subscribers
NA
Data correct as at: 16th April 2013 17:35
Why Social Media?
• Joining in conversation with target groups
How?Consolidating Partnerships
Expanding professional
networks
Providing Visibility Youth engagement
Policy advocacy and influence
How can UNICEF Ethiopia utilize Digital Media?
• UNICEF Ethiopia “The Thought Leader”– Channels: FB, Twtr, LinkedIn– Fulfill Donor/Natcom visibility requirements – News and event information – Research papers, policy analysis, debate +
discussions – Informative blogs
Vision UNICEF Ethiopia will be the go-to agency for
children in Ethiopia by 2014
Influencing target groups
Who are we targeting?
Primary: UNICEF Donors with a presence in Ethiopia at mission and agency levels; National Committees
Secondary: Media; Ethiopian government partners
Tertiary: UNICEF Family (HQ, ESARO, and ESARO country offices)
Fourth:Other UN Agencies and multilateral organizations
Fifth: Private Partners (IKEA, Montblanc, ING, Rotary Intl, Starwood, etc..)
Government Donors
Donors agencies
National Committees
Ethiopian partners
Media ESARO country offices)
UN Agencies + multilateral
orgns
Private Partners
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
100.00%
Website FacebookTwitterYoutube
Who is on social media?
Who is tuned in?The Donor Community
National Committees
Foreign Correspondents
Who is tuned in?Other UN agencies
Private and Government Partners
Ethiopian Media
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