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One of the most stressful parts about social media is thinking about the daily time commitment involved in regularly engaging your audience. With a plan you are working towards specific goals and know what your content will be ahead of time, eliminating the question: “What can I say today?”In this session we will walk attendees through a basic social media strategy template. We’ll talk about how to set goals, focus on key messages, tactics and measurement. Then we’ll share tips about what social media users can include in an ongoing strategy through the presentation of some examples and an opportunity for brainstorming.
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Strategic Social: It starts with a plan
@larawellman & @karen_c_wilson
We can’t use social because…
Too much time/resources No return Intimidation Lack of content
PLAN! (Problem solved.)
Why? How? Goals Tactics Measurements
Why are you using social media? Brand awareness Increase sales Thought leadership
Creating a path
Once you know what you are working toward, everything you do goes into achieving that.
Step 1:
Who are you? What are your goals?
Step 2:
What are your key messages?
Step 3:
What tactics will you implement?
Step three:
Create tacticsChannelsPromotionsContent
It’s not always about sales
Fun.
Win!
Step 4:
Measurements
Discussion & Questions
Wellman Wilson Consulting (@wellmanwilson)www.wellmanwilson.comTwitter: @larawellman and @karen_c_wilson
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