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An 'in plain english' version of what good strategy should do for a small and medium sized business.
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What does good strategy do?
Strategy for SMEs All content © 2008-2009
ready?
then let’s start with what we all know
running a small and medium sized business today is
tough
running a growing, successfulbusiness is even
tougher
and as you grow
more and more
issues
Should I take an Influencer marketing approach?
What about integrating new media into our marketing plan?
what should i do about my online rankings, ratings, user reviews, product reviews?
TV, print or online?
what’s the competition doing? how can i get a slice?
Social networks, websites, blogosphere, groups?
should i push for traffic or conversion?i don’t have the in-house skills i need!
how do we get there?
when should i implement this?who is going to manage this for me?
should i build on my internal marketing processes?
can i improve ROI in new european markets through more selective acquisition?
where’s the new business coming from?
what steps should i take first to break into new markets?
where should i focus right now?
how do i get my sales team the marketing support they need?
i don’t have time to develop a strategic plan
am i ready for new markets?
is it the right time to get a marketing team on board?
how do i take my brand to the next level?
how do i develop my value proposition?
i dont have enough budget or staff to do what i need to do!
what’s the right mix of new and traditional media?
fight for your attention
i know there’s something wrong with my channel strategy
what should i do first?
how do I build my business in a recession?
decision making becomes more
complex
and priorities seem to shift
of their own volition
resources becometighter
and your business becomes more and more reactive
which leaves very little time to focus on what is most important...
Growth.
If any of this sounds familiar...
...it’s important to remember that... to grow your business...
...you need to let your business breathe.
Strategy helps you breathe more easily
+=
Strategy translates your issues into manageable pieces of a plan
As you are targeting prioritised goals,decision making becomes easier
..
1
2
3
€This focuses your resources and allows you
to proactively manage your growth
All of which means...
.
.
.
...you can achieve your growth potential
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