Strengthening Your Personal Brand (Dale Carnegie)

Strengthening Your Personal Brand at the Local Level

Why worry about Personal Branding?

Best Practice: Keep it Simple!Focus on a few, ignore the rest.

• LinkedIn • Facebook• Blog • Video • Content Strategy

Agenda

Is your digital footprint helping or

hindering your success?

LinkedIn • Cover photo

(1400x425)

• Headshot

• Tagline

• Summary

• Recs

• Experience

How are you creating Social

Proof?

Here’s where you create thought

leadership

Create Compelling Content

• FAQs

• Grad Guest Articles

• Video

• Add Value

Strengthen VIP Relationships on Facebook

Activity • Please write down the names of three of your best clients

• Now write down each of their birthdays

• What distinctions do you know about these clients? Awards? Achievements, etc

• What are their hobbies? Favorite sports teams?

• What or who are they passionate about?

• Do you connect with them on a weekly basis? Multiple times a week?

Meet Mary Stevenson • Her Birthday is May 11th

• She just celebrated her 10th year of being smoke free

• She’s a huge Alabama Crimson Tide fan

• The Bible is her favorite book

• She just became a Grandma for the 1st time

• Mary and I interact with each other on a weekly basis

• She’s also one of my largest clients who paid me well over 5-figures last year.

Use the Get Introduced Feature

Thank you! • www.ebootcamp.com

• corey@ebootcamp.com

• 248-388-9788

• Signed copy of book - $20 (cash/credit)