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Bjorn Sintobin on succeeding in cross-border e-commerce in Europe – Frucon presentation at Google Think Performance 2013 in Brussels. Outline: I) Think about your digital business using the framework of the e-commerce value chain: Marketing > Web shop > Payment > Fulfillment & Delivery > Customer service II) 5 key factors to success in digital commerce: -Think performance in logistics -Think export -Think content -Think performance across business channels -Think strategy With a big thank you to Benny Sintobin for valuable input and Lieven Degrauwe for creation of the final artwork!
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