View
648
Download
0
Category
Tags:
Preview:
DESCRIPTION
Presentation given December 15 at the Gas Pedal Supergenius Word of Mouth conference.
Citation preview
Marketplace 4.0 at @CMEGroup
August 13, 2009
Allan Schoenberg
@allanschoenberg
@jbernoff@charleneli
Continue to Promote the Attributes of Our Brand
Brand Enthusiasm
Customer Service
Issues Management
Build Advocacy
"I ended up having one of my best days in months that night," Mr. Grisafi said. "It really affected me, to the sum of a large amount of money.”
Go to Your Audience
7
@StockTwits – the human ticker
8
Create Content ($ExchTalk/#ExchTalk)
@IndianaGrainCo
@ChicagoDiane
@TobyBryans
@JohnLothian
@MooreHN
@HowardLindzon
Tweetcloud.com
Defining Success
Activities
•Share information and ideas
•Maintain reputation
•Demonstrate thought leadership
•Inform the market about our products/services
•Promote special events/education
•Monitor the conversations
Activity Metrics
•Pageviews/downloads
•Unique visitors
•Followers/Members
•Posts (ideas/threads)
•Number of groups (networks/forums)
•Comments & Trackbacks
•Tags/Ratings/Rankings
•Contributors/influencers
11
12
Hootsuite Helps..But…
Our Favorites
14
The Google Effect
•SEO
•Coming soon – real time search
•What is the second most used
search engine?
Lessons LearnedIt’s not a
silver bullet
Be social
Monitor the conversation
Try new things and benchmark
It’s really not about you!
Partner with internal
resources
Find your audience
@allanschoenberg
@CMEGroup
allan.schoenberg@cmegroup.com
16
Recommended