SXSW 2012 Recap

FRIDAY 03.30.12

with Mark Silva, Brian Brown & Kyle Studstill of ANTHEM Digital

Emerging Platforms & Brand Strategies

Proprietary and Confidential ©2011 ANTHEM! World Wide, Inc. All Rights Reserved

OUR FOCUS AT SXSW★What were the themes of interest developing in the SXSW

community?★What was our impressions of the overall culture? ★What were the emerging apps & platforms? ★What were brands & agencies doing?

©2012 Schawk, Inc. All Rights Reserved

SO WHAT KEY THEMES HAVE SURFACED?

©2012 Schawk, Inc. All Rights Reserved

THEME:THE “EVENT” IS MORE AROUND THE CONFERENCE THAN INSIDE

COMPELLING KEYNOTES

EXHIBITS

LINES EVERYWHERE

©2012 Schawk, Inc. All Rights Reserved

THEME:HOSPITALITY

PARTIES - DONE RIGHT AND WRONG

ALL HAT (NO BULL)

BARBARIAN GROUP + TUMBLR

©2012 Schawk, Inc. All Rights Reserved

THEME:START-UPS EVERYWHERE FROM EVERYWHERE

STARTUP AMERICA SETS UP SHOPhttp://www.s.co/content/top-five-reasons-startup-america-live-sxsw-2012-rocked

©2012 Schawk, Inc. All Rights Reserved

THEME:UTILITY FOR SELF PROMOTIONBRANDS & AGENCIES

SHUTTLES

RIDES

FOOD DELIVERY

CHARGING STATIONS

RAINY DAYS, PONCHOS & UMBRELLAS

BRANDED FOOD TRUCKS

MORE BRANDED TRUCKS

FOOD + TECH

©2012 Schawk, Inc. All Rights Reserved

THEME:SERENDIPITY, JOY, AND WONDER

SOCIAL DISCOVERY

Audience ShowcaseAUDIENCE SHOWCASE

FROM “POST-DIGITAL” TO “RE-PHYSICAL”

CRITERION 4SQUARE SCAVENGER HUNT

©2012 Schawk, Inc. All Rights Reserved

THEME:BEHAVIOR HACKING

http://ogilvynotes.com/49790/453473/sxsw-2012/wireless-wellness-app-tastic-or-just-fun-games

real-life plus digitalREAL-LIFE PLUS DIGITAL

VISUALIZING AUDIENCE ENTHUSIASM

©2012 Schawk, Inc. All Rights Reserved

THEME:BRANDS COMING ALIVE THROUGH CONTENT AND STORY

OGILVY NOTES

#I JUST PLANTED A TREE

DIGITAL-TO-PHYSICAL STORYTELLING

DIY STUDIOS

BBH HOMELESS HOTSPOTS

INSTANT DISCOUNTS

HANDS-ON DEMOS

©2012 Schawk, Inc. All Rights Reserved

THEME:MATURATION

FROM T-SHIRTS TO SUITS

http://www.flickr.com/photos/alexanderrea/6846735256/sizes/l/in/photostream/

COLLABORATIVE WORK MODELS & SPACES

HOLISTIC APPROACHES TO MOBILE PAYMENTS

DEVELOPING IDEAS IN TRANSMEDIA

©2012 Schawk, Inc. All Rights Reserved

THANKS!

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