View
616
Download
4
Category
Tags:
Preview:
DESCRIPTION
People make a decision to buy when the pain of the problem is greater than the pain of change. Learn how to develop the pain by taking customers to the negative future - the nightmare of losing all their valuable business data because they were unprotected, then show them the positive future they will enjoy when they have installed End Point Protection Small Business Edition 2013 from Symantec.
Citation preview
Part 2. Product Positioning
www.flickr.com/photos/cajie/364732208
Connected Customers
More and more of our
time surfing the web www.flickr.com/photos/ccdoh1/3459618962
Drowning in of data
Problem the
Data security
www.flickr.com/photos/kenyee/2817511001
Always connected
www.flickr.com/photos/defragged/522405926
People we know Two sources of risk:
People we don’t know
Evil forces at work
www.flickr.com/photos/laughingsquid/4277630860
www.flickr.com/photos/strobe-/7592200456
What do they look like?
People we know
www.flickr.com/photos/makelessnoise/759311624
End point protection
www.flickr.com/photos/dimenticato/2600683772
Massive data leaks
www.flickr.com/photos/rustytanton/260708043
Modern day pirates
www.flickr.com/photos/tavallai/4766144788
False sense of security
www.flickr.com/photos/thesussman/5235066810
End point protection
http://www.flickr.com/photos/edgeplot/2520607830/
Ineffective End Point Protection
An accident waiting to happen
ww
w.f
lickr
.co
m/p
ho
tos/
xlib
ber
/38
70
10
68
99
the
Opportunity
Help them to choose
www.flickr.com/photos/oregondot/6235945692
Guide them to the right solution
www.flickr.com/photos/pursuethepassion/3822008906
Show them the best way forward
www.flickr.com/photos/roome/3390682853
Get it wrong
www.flickr.com/photos/winemegup/3641912321
Get it right
1 2 3
3 ideas for today’s webinar
Sell the “Return Path” 3
Show them how SEP SBE 2013 simply takes the PAIN away 2
Make the problem real and threatening 1
Create a sense of urgency
www.flickr.com/photos/amagill/3225245640
28
Create a sense of urgency
Cyber terrorism is multi-taking mayhem
www.flickr.com/photos/15271532@N00/1172675049
Gone before you know it
www.flickr.com/photos/jurvetson/478786571
Move in, move out
www.flickr.com/photos/brewbooks/3934958171
Steal your business
www.flickr.com/photos/stillmemory/880277551
The fatal blue screen
www.flickr.com/photos/o2sources/2311353972
www.flickr.com/photos/mwichary/3690887427
Disruptive change
Fear of attack
www.flickr.com/photos/sziszo/2632802003
Cloud Security Strategy?
www.flickr.com/photos/26046024@N06/2735134853
We are totally secure
Data Security Cloud Architects
http://ad009cdnb.archdaily.net/wp-content/uploads/2012/06/20120110_JG_2901dusk-1000x752.jpg
Connected Customers
Sell the “Return Path” 3
Show them how SEP SBE 2013 simply takes the PAIN away 2
Make the problem real and threatening 1
All your security risks simply…
Continuous inspection
www.flickr.com/photos/rooreynolds/3868326564
Secret Agent
www.flickr.com/photos/magiker/2377684727
Protecting all your valuable data
www.flickr.com/photos/rooreynolds/3913175831
Protecting all your End Points
www.flickr.com/photos/thelostwanderer/125511639
Pre-emptive cleaning Predictive analytics
Cleaned continuously before
you get access to your data
Now is the time
clean up your act
Sell the “Return Path” 3
Show them how SEP SBE 2013 simply takes the PAIN away 2
Make the problem real and threatening 1
What if you want come
back from the Cloud?
Return path
You can’t teach an old dog new tricks
Return path
www.flickr.com/photos/29456235@N04/3665618772
Today’s Webinar in
Sell the “Return Path” 3
Show them how SEP SBE 2013 simply takes the PAIN away 2
Make the problem real and threatening 1
Effective End Point Protection
www.flickr.com/photos/29233640@N07/3779987744
Data cleansing
www.flickr.com/photos/richardwest/2792878444
Peace of Mind
David R Ednie President & CEO SalesChannel Europe Ph: +33 676 60 09 25 (FR) Email: david@saleschannel-europe.com Website: www.saleschannel-europe.com
Recommended