Technology in Society-CRM-(Salesforce)-Business Strategy

Salesforce.com Cloud-based Services

Group member:Amos Soon Ee Ren - 249633Yu Hanxi - 249721Yeung Sze Nga - 249929Ho Po Ping - 249543Ujjwal Datta - 245123Lee Wing Han - 249802Kim Ji Hwan - 249409

Agenda

Background Historical analysis Industry and Market analysis Disruptive change analysis

Background

About Salesforce.com Salesforce.com is one of world’s successful software

companies in cloud-based customer relationship management (CRM) systems.

Factsheet about Salesforce.com

100,000 customers from small

businesses to large companies

The World’s Most Innovative Company

Market capitalization of $40

billion USD

Why Cloud-Based Service?

Improve Customers’ Expectation

Gather Important information

Identify customer loyalty

What is CRM system?

CRM manages relationship between companies and customers, the enterprises can recognize their demanding and needs design suitable products for the customers.

Salesforce.com Cloud Services 6 parts of Salesforce.com 1. Sales Cloud

2. Service Cloud

3. Marketing Cloud

4. Community Cloud

5. Analytics Cloud

6. Application platform Service

Historical Analysis

History of Salesforce.com

1980~2000 : Starting CRM concept, increasing through distribution of PC. Established Salesforce in end of 1990s.

Early 2000s : The first CRM tool called SFA appeared in 2000. After then E-business concept introduced.

Mid 2000s : Expansion continuously, launching system with Microsoft office system. Released hit system ‘Multiforce 1.0’ which offered personalization and customization.

Late 2000s : Extended the business area through obtaining more software. Cooperated with Google and intensified service cloud area. Now, it is used in Social network services.

Salesforce1 Position

Industry and Market analysis

Industry and Market analysis

Business segmentation (By Industry)

Industry and Market analysis

By Products or Services Offered

Public Cloud Platforms

Salesforce1 vs Competitors

CompetitorsConstant

improvements

Bottom line of Salesforce1

Saas and Cloud Future estimation (€)

Marketing Strategies

Upgrade to more

advance CRM

platform

Increase subscription

period

3rd party developers to create

Salesforce1 apps

Acquisition/Takeover of other cloud computing companies

Disruptive change analysis

Disruptive or Sustaining Innovation?

Reasons for being disruptive:

Low Utility Costs

Bring New Twist to Existing Market

Based on an existing technology - virtualization

So is it sustaining

?

Analytical CapabilityAccessibili

ty

Future of Cloud-based Service

More Application Increased hybrid cloud and

development

Validate Identities and centralized

data

Consequences to the industry, market and firm

Increased market growth

Marketing and HR will be responsible for tech innovation

Thank You