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A high level look at how to begin considering multiple channels to tell your brand's story.
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Leveraging a Multi-Channel Story to Grow Your Business
@VJBrandComm
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© Vladimir Jones 2013
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The worldis fractured
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How many “channels” are there?
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Search
How many “channels” are there?
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Digital
How many “channels” are there?
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Traditional
How many “channels” are there?
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Digital
Traditional
Video
How many “channels” are there?
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Digital
Traditional
Video
Social
How many “channels” are there?
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Digital
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Video
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Brand CommHow many “channels” are there?
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Digital
Traditional
Video
Social
Brand Comm
Direct Mail
How many “channels” are there?
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Search
Digital
Traditional
Video
Social
Brand Comm
Direct Mail
Mobile
How many “channels” are there?
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Search
Digital
Traditional
Video
Social
Brand Comm
Direct Mail
Mobile
CRM
How many “channels” are there?
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Search
Digital
Traditional
Video
Social
Brand Comm
Direct Mail
Mobile
CRM
Blog
How many “channels” are there?
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Digital
Traditional
Video
Social
Brand Comm
Direct Mail
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CRM
Blog
Webinar
How many “channels” are there?
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Digital
Traditional
Video
Social
Brand Comm
Direct Mail
Mobile
CRM
Blog
WebinarWhitepaper
How many “channels” are there?
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Search
Digital
Traditional
Video
Social
Brand Comm
Direct Mail
Mobile
CRM
Blog
WebinarWhitepaper
How many “channels” are there?
Call Center
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What’s your go-to channel?
What channel do you think you should use?
Why haven’t you?
Finding your audience and how/where they consume your messages
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#RNtruth Market Research
#RNtruthCompetitors
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Trial & Error
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Content Marketing Strategy
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Content Strategy
Feeding the content marketing machine
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Strategy
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Resources
Steps to Multi-Channel Success
1. Release your fears2. Identify your “dream” channels3. Create a strategy for integrating those
channels into a single view of your consumer
4. Get your hands on some research to be sure you know where and who your consumer is and what they want to hear.
5. Trial and error = test and validate6. Finalize your channels and then FOCUS7. Create a strategy for feeding the content
machine8. Listen and optimize9. Repeat from beginning periodically
Exercise 1: Channel Count
Exercise 2: Greatest Marriage of Message to Medium
Exercise 3:Telling your story
Thanks for listening
@VJBrandComm
#RNtruth
about.me/joehodas
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