Ten Things Every Club Marketer Needs to Know About Generating Business on the Internet

The Ten Things Every Club Marketer Needs to Know About Generating Business on the Internet

Our Objectives

• How to Cost effectively generate traffic to your website

• Turn that traffic into leads, and sales• How to get your website ranked at

the top of Google searches• Measure lead cost and generate

profitable ROI

Recent MediaWall Street Journal

Recent MediaBusiness Journal

Recent MediaFOX TV

U San Fran Internet Masters Certificate

‘I know half of my Advertising is wasted… I just don’t know which half’

John Wanamaker

#1 You can measure ROI…to the penny

Pay Per Click – Conversions are a measurable action on your site

11

Advanced PPC You can advertised locally

#2 It’s easy to find out how you perform vs. a competitor

1,380pages indexed ‘read’ by

Google 436 Links TO the site

SEO QuakeToolbar

Google Page Rank 4/10

2,603,249 Alexa Rank

SEO QuakeToolbar

2,993 Links TO the site

Google Page Rank 4/10

Google Page Rank 3/10

72 pages indexed ‘read’ by

GoogleAlexa Rank 4,879,287

SEO QuakeToolbar

697 Pages Indexed or

‘read’ Alexa Rank 7,200,993

SEO QuakeToolbar

Google Page Rank 4/10

Google Page Rank 3/10

82 pages indexed ‘read’ by Google

SEO QuakeToolbar

Alexa Rank 2,846,564

Compete.comUnique Visitors to Websites

SpyuFu.com - Understand Competitors Pay Per Click Spending

#3 It is for Every

Business!

Free Guide

Living in Naples!

• Golf Guide• Homes for Sale• Community Activities• Annual Weather

Name eMail

Get Free Guide

#4 What are they doing online?

YouTube – 100 Million Views/Day!

Alexa Rank 3Google Page

Rank 8/10

YouTube – Dove Evolution

http://www.youtube.com/watch?v=iYhCn0jf46U

YouTube – BlendTec

Best Practices – Entertain, Great Music, Celebrities, Spoofs

Best Practices – Educate

“How to Videos”

Facebook – Rising Star

Facebook Fan Pages for Business

LinkedIn – The Social Network for Buiness (Grownups)

What is Twitter?A Personalized News Feed

Twitter = Microblogging, 140 Characters

Personal Information

Stats

Other Twitter users this member is following

Past tweets

Most recent tweet

Does it Work for Business?11:53 AM

@MissionPie Pssst! Hey you! Yeah, I'm talking to you! Keep this is on the down low, but we'll have STRAWBERRY RHUBARB later today!!!

8:10 AM May 2nd

Does it Work for Business?11:55 AM

Does it Work for Business?11:56 AM

Twitter = Advanced StrategySort Your Tweets! TweetDeck

#5 Internet Advertising is

NOT Expensive

100Billion

Search™

68%

Free Search “PR”‘Natural’ or ‘Organic’72% Prefer Left Side

Keyword Research - Searches

Highlight textCopy into Word

Docment

Target 250 – 1000 words per page

How many links TO a site

TenGoldenRules has 4,979 Links TO

the site

Directory links Business.comPage Rank

7/10

TenGoldenRules.com Meta tags match content

GUS – Google Universal SearchOptimize Video, Images, PR

# 6 – Your List is Your Biggest Asset

The Power of Newsletters

• Reason for an ‘Opt-In’• Builds permission to re-market• Opportunity to be top-of-mind• Include a send-to-a-friend (like-to-like)• Optimize the content for the search

engines • Use article submission sites to syndicate

content and build links• Discipline to regularly build content• Include a call-to-action (donate/volunteer)

on each page

#7 It’s not too late to learn this internet stuff

Podcasts Free Internet Radio on any topic

#8 Blogging

Blogs are the New NewslettersProspects will subscribe to Blogs

Google Reader User Defined News

Log in

Click New Post

Type in a title and the text of your blog post

Click ‘publish post’ to make it live

Congratulations you’re a Blogger!

#9 You can find the People

Craigslist – Classifieds, Real Estate, Very Few Pay

Alexa Rank 47

Google Page Rank 8/10

Facebook – Rising Star

# 10 – Your Website is a Lead Magnet

Add a UVP “Unique Value

Proposition”

Add Copy for the Search

Engines

4 Second Rule Who are you,

what site offers

Repeat Navigation

Add a site map

20-30% are searchers“Top Right”

Site Utilities such as Log in, Contact

and phone for Local Business

Navigation Top or left!

Logo Top Left throughout the site link “Home”

Ten Things Every Club marketer needs to know about Generating Business on the Internet

1.Measurable to the Penny2.Compare to Competitors3. It is for your business!4. It’s not too late to learn5. Internet Advertising is NOT Expensive6.PR direct to Consumers7.Your house list is your biggest asset8.What are they doing at their desks9.You can find the People10. Your website is a lead magnet

What is TenGoldenRules.com?Landing Pages & Conversion

What is TenGoldenRules.com?Video

What is TenGoldenRules.com?Viral Marketing

What is TenGoldenRules.com?Search Engine Marketing

What is TenGoldenRules.com?eNewsletters

What is TenGoldenRules.com?New Program Launch Strategy

1. Try 1 thing today!

2. Please ‘pay-it-forward’– Join the Conversation – Podcast call in 206-888-6606– Be my friend! Linked In, Facebook, Twitter– Speaking Opportunities– Consulting, Search, Conversion, Affiliate,

SEO PR

Ten Things Every Club Manager Needs to Know About Internet Marketing

Jay Berkowitz www.TenGoldenRules.com 561-620-9121

Jay@TenGoldenRules.com