Test your-way-to-success

Test your way to success!

Mack Gorski – Education Expert

What is Split Testing?

 Split Testing, or A/B testing as some call it, is the testing of different versions of your email to see which one delivers the best results.!

Mack Gorski – Education Expert

How it Works? !

Test group > Test message > Results > Conversion!

Mack Gorski – Education Expert

Testing the subject line

 When you get it right, you increase your open rates.!

Mack Gorski – Education Expert

Testing From Fields !

Cut through the inbox clutter with a little creativity and, !of course, personalization!!

Mack Gorski – Education Expert

Testing offers/discounts  !Think form not values.!

Mack Gorski – Education Expert

Testing Email  length!!

We think it’s just wiser to split test.!

Mack Gorski – Education Expert

Testing Design,  format  and  fonts  !This is self explanatory, so let’s move on…!

Mack Gorski – Education Expert

Testing Sending  8me!!

Day of the week, time of day.!

Mack Gorski – Education Expert

Benefits of Split Testing !ü  Improved  response  and  conversion  rates  

ü  Increased  sales,  revenue,  and  re-­‐orders  

ü  Enhanced  brand  loyalty  ü  Increased  customer  reten8on  

ü  Brand  Reputa8on

Mack Gorski – Education Expert

Thank you!!!

maciej.gorski@getresponse.com!

Mack Gorski – Education Expert