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The Great Mind Challenge
‘Get Social. Do Business.’
What is The Great Mind Challenge?
A global contest now reaching more than 100,000 students annually
Coming to the US for the first time
2012
Open to any student
2012
… from any discipline
2012
Students form small teams
2012 X
And compete with other teams
X
Z
A
B
Y
Teams look to solve real-world problems
X
Z
A
B
Y
NEWCORP
??? ?
To win prizes and internships
X
Z
A
B
Y
Participation open to schools in the Smarter Planet Comes to You tour
North Carolina State University
University of South Carolina
San Jose State University
Fordham University
Pace University
Notre Dame
UMASS
Ohio State
Purdue University
Baylor University
University of North Texas
University of TX at Austin
University of TX at El Paso
University of Southern California
+ more!
Get Social. Do Business.
13
Students look at an IBM business partner
2012NEW
CORP
Company firewall
14
They look at new techniques for finding and attracting customers
2012NEW
CORP
15
… like social media marketing
NEWCORP
Social Media
Marketing
Social Media
Marketing
16
They look at how businesses can develop deeper relationships with customers
2012NEW
CORP
Social Media
Marketing
Social Media
Marketing
17
Through social customer relationship management
2012NEW
CORP
Social Media
Marketing
Social CRM
Social Media
Marketing
Social CRM
18
How knowledge can be shared and stored within the enterprise
2012NEW
CORP
Social Media
Marketing
Social CRM
Social Media
Marketing
Social CRM
Through internal/social collaboration
2012NEW
CORP
Social Media
Marketing
Social CRM
Social Collaboration
And the important role of social analytics
2012NEW
CORP
Social Media
Marketing
Social CRM
Social Collaboration
Social Analytics
‘Social’ is the name of the game
2012NEW
CORP
Social Media
Marketing
Social CRM
Social Collaboration
Social Analytics
‘Social’ is the name of the game
2012
Social Media
Marketing
Social CRM
Social Collaboration
Social Analytics
NEWCORP
We’re talking about social business
2012
Social Media
Marketing
Social CRM
Social Collaboration
Social Analytics
NEWCORP
Business
24
Characteristics of a social business
Social Business
25
Social Business
Engaged
Characteristics of a social business
26
Social Business
Engaged
Transparent
Characteristics of a social business
27
Social Business
Nimble
Engaged
Transparent
Characteristics of a social business
The Challenge
Phase 1: audit the company
X
Z
YNEW
CORP
Phase 2: build a prototype
X
Z
Y
Groups
Blogs
Bookmarks
Wikis
Files
Activities
Phase 2: build a prototype
X
Z
Y
Groups
Blogs
Bookmarks
Wikis
Files
Activities
Phase 2: build a prototype
X
Z
Y
NEWCORP
Groups
Blogs
Bookmarks
Wikis
Files
Activities
Logistics
2012
developerWorks online learning environment
Register online
developerWorks online learning environment
2012
Register online Access media library
developerWorks online learning environment
Register online Access media library Learn from experts
developerWorks online learning environment
Register online Access media library Learn from experts Ask questions and communicate
What is happening when?20
11
Dec
Sep Fall Semester:
Field test with SJSU
Plan 2012 launch
What is happening when?20
1120
12
Dec
Sep
Apr
Spring Semester:
Launch TGMC program
Prizes for top teams
Fall Semester:
Field test with SJSU
Plan 2012 launch
Next steps
Find out more
Visit us on Facebook
facebook.com/ibmskillstour
Email us for more information
tgmc@us.ibm.com
The end
2012
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