View
986
Download
0
Category
Preview:
DESCRIPTION
A look at brand values and how to create a lasting impression
Citation preview
Great brand speeches have, and always will be a great way to drive purpose…g y p p
Big Purpose stirs up Big Emotion. g p p g
Emotion comes from the Latin term /Emovare... to
move to motivatemove…to motivate.
What are we doing with this motivation?
“We could sit around here all day talking,
i l i passing resolutions, making clever speeches. It's not pgoing to shift one Roman soldier!”P l F t f J d f People Front of Judea, from Life of Brian, Monty Python
An Act is a useful gesture that serves a
purposepurpose…
USEFUL USEFUL
Beware of expectation inflation
Product Innovation
Applications
Brand Experiences
Brand Campaigns that add value
Kede Kasra: Promoting women's rights
Bergenbier Purpose: Fighting for men's rights
Nando’s
Recommended