The Brave New World of Social Media Activism

CUT! ENGAGE! ACTIVATE!

The Brave New World of Social Media Activism

Raja Choudhury

What is Social Media?

Web and Mobile Technologies that turn Communications into Interactive Dialogue

The Creation and Exchange of User Generated Content

Engage Web and Mobile users in CONVERSATIONS about life, media, brands and causes

Cause

What is a Cause? Any Person or Issue that gives rise to an Action,

Phenomenon or Reaction Corruption Rights Freedom of Speech The Environment Electoral Reform Children’s Education Governance Law and Order Fair Trade Peace on Earth

Activism

Intentional efforts to promote, impede or direct social, political, economic or environmental change Film Content – TV, Book, Website, Video, Blogs Protest March Direct Action Media Awareness Campaign Social Media Campaign

Impact

USA: Social Media Activism

Facebook

Who is talking most

And WHO is being talked about

The Masters: Participant Media

Social Media in India

India is set to be one of the biggest

Social Media Markets in the World:• 121 Million Internet Users (Dec

2011) in India accessing the

Internet at least once a week• Will be over 250 million by 2015 • 34 Million Facebook Users at

present• 881 Million Mobile Phone Users• 23% of Indian Mobile Users have

Smart Phones (200 million +)

121 Million

Facebook India

Anna and the Lokpal

One Billion Votes: Jaago Re

Indian Social Media Successes

Millions saw the movie581,000 FB LikesEducation Reforms

557,000 FB Likes100,000 used FB to attendGovernment ConcededNew Lok Pal Bill being drafted

Millions watched Ads650,000 Voters Registered100,000+ on FB

The Opportunity: Cause Marketing

Bring individuals, supporters, brands, companies and funders together with causes and cause driven non-profit organizations

Raise Money for Campaigns Creates Awareness about Causes Uses Film, Video, Media, Web, Social Networks

and Word of Mouth to achieve results. Ensures ACTIVISM has IMPACT! MEASURES the impact that Social Media can

have on a Cause using Tools and Apps Keep Member Base active during Slow Periods

Your Opportunity

Social Media Marketing is revolutionizing Cause and in 2012, we will see more convergence and demand for skills that combine Marketing, Social Media and Cause – Are you ready?

If you wish to work in this space:• Study Causes in India – they are looking for Social Media savvy people

NOW!• Offer your services to them for Free to get a reputation and learn…• Study brands and companies and understand their Non-profit strategies• Study how things are done in US and elsewhere – Read Mashable.com• Read everything you can about Indian Social Media – Watblog, IndiaSocial

etc.• Learn all about Film & Video – hang out with film-makers• Live and Breathe Facebook, G+ & Twitter• Be at home on Youtube & Vimeo• Understand new Social Media platforms as they emerge• Understand iOS and Android Apps• Learn to use Social Media Monitoring Tools and Sites: Technorati, Radian 6,

Trackur, Twitter Center, Google Alerts etc.

• Never stop learning!

Raja Choudhury

raja@c3cube.com

@rajaquest

www.linkedin.com/in/rajachoudhury

www.youtube.com/rajaquest

Thank you