The circus credentials v7 retail - only

the show begins…

we offer end-to-end creative concepts and solutions that are extensions of brand communication in the

experiential marketing domain: event solutions, brand activations, promotions, launch, conferences,

seminars, awards, retail solutions, branding solutions and films.

we serve our clients across India through our hub offices.

RETAIL SERVICE• Trade & Retail

audits • Mystery shopper

programs• Merchandising• POS/POP

production• Shop-in-shop• Brand shops• ISPs

ACTIVATIONS• Roadshows• Sampling &

demonstration• Mall promotions • School contact

programs• In-shop activations• RWA activation• Corporate contact

programs• HO RE CA

promotions

EVENT SERVICES• Dealer/Trade meets• Product launches• Press conferences• HR conferences• B2B conferences• Exhibitions• Sales conferences• MICE• Internal events• Entertainment events

FILMS & AVs• Product films • Corporate AVs• Marketing and

Sales AVs• Motivational AVs• HR AVs• Documentaries• Demos & walk-

throughs

a young team of directors taking the reign, we boast of close to

60 years of collective experience.the deliverables are dealt under separate business verticals

handled by dedicated teams for turn-key solutions.

led by the creative wizards, strategic geniuses and fiery marketing men, we promise smart solutions backed by engaging experience.our solutions are engaging. And since they are engaging, they’d be entertaining.

Conquered TerritoriesProjects executed

in over 30 cities with over 1000

trade outlets

some names we serve

In-house Infra

3 Units of 45,000 sq. ft Approx in 8 Floors

Wood and Metal Craft Machines

1. Panel Saw2. Multi-borer3. Edge Bending4. CNC Router5. Laser Cutting6. Laser Engraving7. Spindle Moulder8. Mini-Leath9. Metal Punching10. Metal Drilling11. Thumbo-fobbing12. Etching Machine for all

Subtracts

Machines for Media:

1. HP 5500 2. Flatbed Printer UV3. Eco-Solvent Printer4. Solvent Printer5. Rolland Pigment Based

Inkjet Printer 6 Colors6. Inkjet Printer – Dye Based

Panel Saw

CNC Router – 8’x4’

Edge Bending

Multi Borer

Spindle Moulder

Flatbed Printer-UV 8’x4’

Solvent Printer – 10’

Solvent Printer – 10’

Eco-Solvent 5’

HP 5500 & Vinyl Cutter

Solvent – 10’

Laser Cutter – 8 x 4’

Assembly Floor

Craft Floor

Acrylic Craft Floor

Pasting Section

HAVELLS GALAXYComplete Showroom – 1000 Sq. ft.

25 Outlets Across India

Work Showcase

Havells Galaxy

Havells Galaxy

Havells Galaxy

Havells Galaxy

Havells Galaxy

BENELAVE (Hindware Brand)Shop-in-Shop (250 – 500 sq. ft)

45 Nos. Across India

Work Showcase

Benelave (Hindware)

Benelave (Hindware)

Benelave (Hindware)

ARCHISHAComplete Showroom (1000 sq. ft)

2 Showroom – Delhi NCR

Work Showcase

Archisha

Archisha

Archisha

Archisha

TITANVisual Merchandising

60 Stores - Across India

Work Showcase

Titan

Titan

PHILIPSVOGUE VEDA

THE STYLE GUIDE FOR CONSUMERS & HAIR STYLES

OBJECTIVE

To create a style guide which would introduce Kareena’s 4 iconic styles and the way to craft them using Philips products.

ACTIVITY

• The Vogue Veda has been created in 2 formats – a style magazine format and a leaflet format.

• The Vogue Veda is a style magazine which shows ways to style using Philips products , tips on styling and face type Vs. hair styles.

SCOPE

Distribution of the Vogue Veda from retail outlets nationally.

PHILIPS WOW STYLES JUST LIKE THAT

KAREENA CAMPAIGN

OBJECTIVE

To launch the hair care campaign “WOW styles just like that” introducing Kareena as the Brand Ambassador.

ACTIVITY

• FSU created and installed in MT & TT Outlets.• Standees created and installed in MT & TT outlets.• Endcaps, Bay breakers, Bin and Pillar Branding in MT outlets• Reliance Digital Tray & Vijay Sales FSU

SCOPE

North – Delhi, Lucknow, Chandigarh & JaipurWest – Mumbai, Pune, Ahmedabad, Vadodra & Surat.South – Bangalore, Hyderabad & ChennaiEast - Kolkata

SC JohnsonALL OUT ULTRA

RETAIL LAUNCH

OBJECTIVE

To launch ALL OUT –Ultra in Modern Trade outlets.

ACTIVITY

• Designing, fabricating and installing Endcaps in MT and TT outlets.• Designing, fabricating and installing Floorstacks, bin branding & Translites in

MT Outlets.• Designing, fabricating and installing parasites in MT and TT outlets

SCOPE

North – Delhi, Agra, Amritsar, Ludhiana, Jalandhar, Patiala & JaipurWest – Mumbai, Pune, Ahmedabad, Vadodra , Surat, Indore, Nasik & Kolhapur.South – Bangalore, Hyderabad, Vijayawada, Mysore, Mangalore & ChennaiEast - Kolkata

SC JohnsonGLADE

RETAIL VISIBILITY

OBJECTIVE

Merchandising/Retail visibility of GLADE in Modern Trade outlets.

ACTIVITY

For Modern Trade outlet, Designing, fabricating and installing• End caps• FSU• Translites• Trays for Glade testers on End Caps and FSUs

SCOPE

North – Delhi NCR, Amritsar, Ludhiana, Zirakpur, LucknowWest – Mumbai, Pune, Ahmedabad, Vadodara , Surat, Aurangabad & KolhapurSouth – Bangalore, Hyderabad, Mangalore, Vishakhapatnam & ChennaiEast – Kolkata

September, 2012 issue

October, 2012 issue

The Circus Entertainment Pvt LtdB-63, Lower Ground Floor,

Kalkaji, New Delhi – 110019(t): +91 11 26440090-91(e): mailus@thecircus.in

(w): http://www.thecircus.in

…let the show begin