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In this brand new presentation, Tom elaborates on what’s next for ‘Online Research Communities’ in terms of new tools and new possibilities. He pays special attention to how to really engage with consumers, how to report results in an impactful way and how to embed the voice of the customer within all departments of the organization. In other words how to give consumers a seat on the board of your company. Tom also argues that there are marketing leverage effects to running consumer communities, as is illustrated by a multitude of new client cases.
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@tomderuyck
@tomderuyck
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@tomderuyck
Insighting
Developing
Optimizing
Implementing
Business
Objectives
@tomderuyck
@tomderuyck
@tomderuyck
@tomderuyck
@tomderuyck
@tomderuyck
@tomderuyck
@tomderuyck
@tomderuyck
@tomderuyck
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@tomderuyck
@tomderuyck
@tomderuyck
@tomderuyck
CHOOSING YOUR
Pilot Project
@tomderuyck
@tomderuyck
@tomderuyck
Conversations from external stakeholders
Convers
ations fro
m in
tern
al sta
kehold
ers
Proud
company
Conversation
company
Boring
company
Adored
company
Communication is key!
@tomderuyck
Internal
@tomderuyck
Internal
@tomderuyck
Internal
@tomderuyck
Internal
@tomderuyck
@tomderuyck
External
@tomderuyck
@tomderuyck
@tomderuyck
@tomderuyck
@tomderuyck
It’s an EVOLUTION,
not a REVOLUTION!
@tomderuyck
Sharing
IS caring
@tomderuyck
@tomderuyck
@tomderuyck
linkedin.com/in/tomderuyck @tomderuyck tom@insites-consulting.com
www.insites-consulting.com
New York – London – Ghent – Rotterdam – Timisoara
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