The Impact of Social Media & Inbound Marketing

Name

Company

Knowledge or interest in Social Media

What should you DO at your party?

Listen and engage.

(Be forthright. Be helpful. Be charming.)

Don’t be a bore.

(or a bully)

Make online word-of-mouth work FOR you.

(Brand evangelists. Informed customers.)

Does it work? Which are the best ones?

How do I break through the noise? How much time does it take?

Interact with your markets. Great customer advocacy tool.

Usage

Reach mass market

Share biz fun side

Develop an invested,

engaged community

Chat with your network and drive website traffic.

(in 140 characters or less)

First touch: don’t have

to approve followers

Share links to content

Quickly maintain

presence

Quick customer service

Usage

Build and collaborate with a network of colleagues.

Usage

Share content &

establish creditability

Attract new talent

Learn from industry

leaders & colleagues

Show & tell with your customers & prospects.

Usage

2nd largest search

engine

Use video to educate,

entertain, explain

Videos are easy & fun

to share

Give customers a post-transaction voice.

Usage

Know opinions &

perceptions of users

Respond to good &

bad reviews

Foster good reputation

51%

68%

26%

57%

38% 33%

45% 43%

Twitter Facebook LinkedIn Blog

B2C B2B

Each with its own strengths and weaknesses, based on the type of business and market using it.

Social Media is free (like a free puppy). For max ROI:

Be consistent

Set and follow schedules

Match channel to your market Focus on engaging

Start with 20 hrs/mo

Stick with 10+ hrs/mo

Hire an intern

Ads & Brochures

Word-of-mouth

Cold Calling

Trade Shows

Junk Mail & Spam

Blogs, eBooks, Videos

Social Media

SEO & PPC

Webinars & Whitepapers

Feeds & RSS

$134

$332

Inbound Marketing

Outbound Marketing

Better targets interested prospects ROI tends to increase over time

Facebook, Twitter,

LinkedIn, YouTube,

Reviews

Keyword, SEO,

Organic, PPC, Link

Building

Blogs, Videos,

Whitepapers,

eBooks

Slow and steady wins

the race, don’t give up

Change your daily

marketing activities

Give away remarkable

content

Use social media for

conversations

Social Media, SEO

Content marketing: blog articles,

video, infographics, eBooks

Permission marketing: gather email

White papers

Product demos

Trial offers

Email newsletters

Audience segmentation

Targeted efforts

Loyalty incentives

Customer relationships

Create lifelong

customer & brand

ambassador

Social media

Contests

Referral programs

Loyalty promotions

Our own business has expanded and is not

bound by its location.

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