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Dream Local Digital's Shannon Kinney attended the Maine Innkeepers Association's Annual Meeting & Conference to present emerging social media marketing trends for the hospitality industry, how these trends are affecting consumer shopping habits, and how to best leverage online tools for business growth and customer satisfaction. Book Shannon to speak at your next event >> http://dreamlocal.com/social-media-online-marketing-seminars/
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The Importance of
Social Media
October 2014
The Internet, and social media in particular, have
RADICALLY CHANGED the way people consume information and the way organizations
PROMOTE THEMSELVES.
The rules of marketing HAVE CHANGED.
Consider:
WHERE do your
current and future audiences
FIND WHAT THEY NEED?
What does it take?
Listening
What does it take? CONNECTING
#hashtags, RT, Like, Favorite, Reply
The Key is to build ENGAGEMENT #notaonewaystreet
Going BEYOND LIKES takes CREATIVE
CONTENT that CAPTURES people
Online Travel Bookings • Online travel bookings are expected to have reached an all-
time high this summer, with over US$54 billion. Great performance, yet this still represents only a fraction of the estimated US$600 billion for the industry (Source: Adobe Digital Index)
• Travel planning is more and more dominated by online resources. Travel review websites have most influence(69%), followed by online travel agencies (57%), travel provider sites (56%) and friends & relatives (43%) (Source: Tripadvisor, TripBarometer 2013)
• 65% of leisure travelers begin researching online before they have decided where or how to travel (Source: Ipsos MediaCT)
What satisfies customers? Booking directly.
Source: Travel Weekly
LISTENING IS content
OUTREACH IS content
CUSTOMER SERVICE is content
Your Customer’s Story
IS CONTENT
Travelers are Heavy Social Media Users: Facebook Dominant
Source: Travel Weekly
Travelers use more than one Social Network
Source: Travel Weekly
Broad Demographics using Social Media
Source: Travel Weekly
How Travelers use Social Media
Source: Travel Weekly
Successful Social Media Marketing
• PROFESSIONALLY designed page
• It’s NOT JUST ABOUT POSTS
• You MUST have a PLAN. Thoughtful content strategy that incorporates the personal touch, sales and marketing, and outreach
• LISTEN AND RESPOND, stimulate conversation
• Be a RESOURCE to people
• Photos and videos get 60% more lift
• Tag / links, Hashtags
• WOW your fans!
Don’t have time to establish a presence on SOCIAL MEDIA CHANNELS?
Not sure where to start?
Dream Local Digital can help.
Expert help to get you there
• Social Media strategy development
• Social media page design, management
• Reputation Management
• Blog development and content creation
• …and more!
of people trust online reviews by strangers
of people trust online reviews by people they know
The key is REPUTATION MANAGEMENT…
And you need it now more than EVER!
Review Sites Heavily Used and influence purchase decisions
Source: Travel Weekly
Influence of Review Sites
Source: Travel Weekly
Review Sites Accurate / Useful
Source: Travel Weekly
Getting Found
SEARCH:
of consumers search for local businesses online
How you rank in SEARCH is critical
• 90% of searchers stop on PAGE 1
• 75% stop after 5 listings
Want to ensure your business can be found locally and on search engines?
Dream Local Digital
can help.
EXPERT help to get you there
• Search Engine Registration
• SEO, keyword strategy
• SEM and PPC campaigns
• Google, Yahoo, Bing optimization
• …and more!
Impact of Mobile
Facebook now has over
725 million mobile users
Do you have a usable mobile web site?
Impact of Mobile
• More than 40% of online traffic related to travel queries now comes from mobile (Source: HeBS Digital)
• 44% of travelers use their smartphone to research travel while they’re traveling (think activities, restaurants, other stops and locations as well!) (Source: JiWire Report)
Do you have online booking? Is it mobile friendly?
Impact of Mobile
76% of smartphone owners
and 35% of tablet owners want to use their devices to book travel or hotel rooms when they are on the go and have an immediate need (Source: Mobiquityinc.com)
Do you have online booking? Is it mobile friendly?
Desktops still dominate booking
Impact of Mobile: Experience Matters
• 52% of tablet owners and 60% of smartphone owners complained that mobile travel sites were slow to load
• 51% of tablet owners said that search and selection options on travel apps were
complicated, and 44% reported that sites were not optimized for a tablet
Do you have online booking? Is it mobile friendly?
Source: Mobiquityinc.com
Impact of Mobile: Experience Matters
• 20% of tablet owners were disappointed that apps were not integrated with their loyalty programs, which meant they couldn’t access or redeem points/miles
• 35% of connected travelers would be less likely to book again with a travel brand after a slow, confusing or non-optimized experience when researching or booking travel on a mobile device
Do you have online booking? Is it mobile friendly?
Source: Mobiquityinc.com
The Mobile Experience Matters
Need a MOBILE WEB SITE or have questions about how mobile marketing should fit
into your plans?
Dream Local Digital can help.
brenna@dreamlocal.com www.dreamlocal.com
www.facebook.com/dreamlocal 207-593-7665
for attending! THANK YOU
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