The Internet is Dead, Long Live Mobile

Long Live Mobile

1.1 billion smartphone users

1.1 billion smartphone

users

1.1 billion smartphone

users

In 2012, 24% of all online shopping on "black Friday" in the

US was done via mobiles (up from 6% two years ago

20% of Presidential fundraising came from

Mobile donations

A third of US adults now own a tablet or e-reader (up from 2% less than three years ago

Do you have a Mobile Strategy?

BRAVE NEW WORLD

"People using a smart device don't think of themselves as 'computer users,' therefore you can't use the same conventions you'd

use in developing desktop software.

Drop-.down menus and elaborate help screens just don't work on a smart device –it's more like working an ATM machine at the bank

● Build membership loyalty● Reinforce the “brand”● Increase your visibility● Increase your accessibility● Increase exposure across mobile devices● Connect you with on-the-go consumers● Generate repeat business● Enhance your social networking strategies

Why Pick Mobile?

Mobile Apps: Function offlineMobile Web Sites: Don’t

Mobile Apps: Enable Push Notifications for Direct Contact with CustomersMobile Web Sites: Don’t

Mobile Apps: Always visible on your phone’s home screenMobile Web Sites: Not always visible

Mobile Apps: Appear in the Apps StoresMobile Web Sites: Don’t

Mobile Apps: Allow full access to the phones hardwareMobile Web Sites:Don’t

Mobile Apps: Function offlineMobile Web Sites: Don’t

Mobile Apps: Enable Push Notifications for Direct Contact with CustomersMobile Web Sites: Don’t

Mobile Apps: Always visible on your phone’s home screenMobile Web Sites: Not always visible

Mobile Apps: Appear in the Apps StoresMobile Web Sites: Don’t

Mobile Apps: Allow full access to the phones hardwareMobile Web Sites:Don’t

Some Features FEATURES

Push Notifications of content Notifications of special events, launches, meetings, webinars etc One-touch access to your contact information Geo location features Fast, seamless appointment scheduling Automatic recording of your next event etc Automatic reminders Embedded QR Code Scanner Free one-on-one Chat

Mobile 101● A mobile application can

be built for all platforms: Iphone, Ipad, Android phones and tablets, Windows Tablet

● Native mobile applications are different than your website

● Information delivery is more just in time approach

Decisions:Outsource, Do it Yourself, Get

Volunteers

Contracting Out.

● Expertise to create a Professional app

● Higher volume of downloads

.

● High Cost to produce

● May need to charge endusers to cover costs

● Learn new skill● Low direct cost

● More control

.

● Learning curve Technology investment in cross platform

● Lack of human resources

● Time

Doing it yourself

● Register as a developer with Apple, Google Play, Microsoft and Blackberry.

● Cost varies per year from $25 to $99 per year● Iphone and Ipad apps require a Apple

computer with 10.7 Lion OS to upload binary files

● Can use user friendly app creation sites ie. Http://www.ibuildapp.com Etc Free with advertising or $99 per year

● Expert help● Experience● No learning

curve● Registration

with developer sites

.

● Working with other people's schedules

● Difficult to manage people

To Learn More

● Mobile Trendshttp://www.itbusinessedge.com/slideshows/show.aspx?c=87261

● Apple Developerhttps://developer.apple.com/programs/ios/

● Google Android Developerhttp://developer.android.com/index.html

● Death of the Internethttp://www.guardian.co.uk/technology/2012/dec/09/smartphones-boom-bad-for-internet