The new seo and why you need to understand it

Preview:

Citation preview

THE NEW SEO AND WHY YOU NEED TO UNDERSTAND ITClaire Robinson-Ayres

Women Outside the Box

Bristol City Business Club – 4th February 2014

Why Choose SEO?

What Was SEO?

Directory Submissions

Blog Rolls

Article Marketing

Blog & Forum Commenting

Social Bookmarking

Guest Blogging

Anchor Text Links

What changed?

Panda Hits

Penguin Hits

Hummingbird Hits

SEO Today - Technical

Broken Link Fixes Meta Data Micro

Formatting

High Quality Content

Content Strategy

SEO Today – Link Building

Blogging Guest Blogging

Social Media

Google+ Mobile Usability Testing

SEO Today – Extra Things to Do

Social Sharing

Universal Analytics

Google Tag Manager

Monitor Website

Data

Twitter Cards

Search Results Today

Local Search Results

Knowledge Graph Results

Vertical Search Results

Paid Search Results

Site Links Authorship Mark up

Review Mark up

Social Results

Related Searches

Thank you & Questions…

• Claire Robinson-Ayres• Claireodactyl Digital Marketing

• Twitter: @ClaireodactylDM• Web:

www.claireodactyldigitalmarketing.co.uk