The Product Management Discipline

The Product Management Discipline

A Product Manager’s View from MalaysiaVer 1.0

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Who am I Senior Product Manager in JobStreet.com,

based in Kuala Lumpur Malaysia. http://www.linkedin.com/in/weekhang http://twitter.com/weekhang http://facebook.com/wkteoh http://productmatters.blogspot.com/

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What is this about Wisdom of product management, which I

can testify to be the golden truth after 8 years in product management and development.

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Our success criteria #1 Our success depend upon understanding of

human behavior.

There are no “logic” in human behavior, but there are patterns. As Product Managers we must learn to

recognize patterns, NOT adhering to logic.

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3 Essential SkillsMarketingProblem-solvingLeadership

MarketingKnow where the opportunities are

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Know which customer to serve

Over-served

Under-served

Never served

Never served

Under-served

Over-served

Where businesses tend to focus on after a while…

The reality – gives a different perspective of what we should focus on

Breaking our back to satisfy satiated customers.Ouch!

Here lies the biggest opportunities!

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Eliminate forces against us

Problem SolvingWe solve problems through the science of

designing softwares

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Design product to meet needs

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Product - Standardize or Customize? We STANDARDIZE whenever POSSIBLE. We CUSTOMIZE when ABSOLUTELY REQUIRED.

Why standardize? Because it will reduce cost of confusion,

development, service, support and the list goes on and on!

Why customize? Because it will give us a significant competitive

advantage.

LeadershipThe key principle…

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Master of Influence You must be a master in influence to be

successful as a product manager. As a product manager – we lead and

manage by influence, not by control.

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This deck will improve and evolve Look for updates on

http://productmatters.blogspot.com/