THE SECRET of Guerrilla Warfare

©2008 by Rick Bennett • THE SECRET of Guerrilla Warfare

THE SECRET(applied to GUERRILLA WARFARE)

The thing Rhonda Byrne didn’t get…

©2008 by Rick Bennett • THE SECRET of Guerrilla Warfare

©2008 by Rick Bennett • THE SECRET of Guerrilla Warfare

Rhonda Byrne

just didn’t get it.

(7 words)

©2008 by Rick Bennett • THE SECRET of Guerrilla Warfare

©2008 by Rick Bennett • THE SECRET of Guerrilla Warfare

There are men who rise refreshed on hearing of a threat, men to whom a crisis which intimidates and paralyzes the majority, comes graceful and beloved as a bride.

Ralph Waldo Emerson

©2008 by Rick Bennett • THE SECRET of Guerrilla Warfare

It is a great act of brotherly love to attack a bankrupt technology, because this allows besieged employees to change a company from within, or at least have another shot at ‘getting it right’somewhere else.

Rick Bennett

©2008 by Rick Bennett • THE SECRET of Guerrilla Warfare

The 2nd Greatest Ad of all Time

©2008 by Rick Bennett • THE SECRET of Guerrilla Warfare

“Correctly visualize” your desired outcome

©2008 by Rick Bennett • THE SECRET of Guerrilla Warfare

The First Great “Aha!”• What if Stirling Moss calls?

• What if Robert Conrad calls?

• What if George Lucas calls?

• What if network news calls?

• What if the the President of the

United States calls?

• What if Frank Herbert calls?

©2008 by Rick Bennett • THE SECRET of Guerrilla Warfare

• What if Stirling Moss calls?

• What if Robert Conrad calls?

• What if George Lucas calls?

• What if network news calls?

• What if the the President of the

United States calls?

• What if Frank Herbert calls?

The First Great “Aha!”

©2008 by Rick Bennett • THE SECRET of Guerrilla Warfare

The First Great “Aha!”• What if Stirling Moss calls?

• What if Robert Conrad calls?

• What if George Lucas calls?

• What if network news calls?

• What if the the President of the

United States calls?

• What if Frank Herbert calls?

Yeah, my first personal computer - 1976

©2008 by Rick Bennett • THE SECRET of Guerrilla Warfare

Larry Ellison lives THE SECRET

©2008 by Rick Bennett • THE SECRET of Guerrilla Warfare

Larry Ellison lives THE SECRET

©2008 by Rick Bennett • THE SECRET of Guerrilla Warfare

A Three-peat at the WSJ

©2008 by Rick Bennett • THE SECRET of Guerrilla Warfare

No such thing as overwhelming odds

Remember “Ellison’s Law”

©2008 by Rick Bennett • THE SECRET of Guerrilla Warfare

A $7200 Miracle

Kidz Magazine did command performances for GM’s Saturn division, Ford & Toyota.

©2008 by Rick Bennett • THE SECRET of Guerrilla Warfare

My $.12/share

stock sold for $35/share

©2008 by Rick Bennett • THE SECRET of Guerrilla Warfare

Big Sales & A Movie Tie-in

©2008 by Rick Bennett • THE SECRET of Guerrilla Warfare

Big Sales & A Movie Tie-in

©2008 by Rick Bennett • THE SECRET of Guerrilla Warfare

Big Sales & A Movie Tie-in

HELLBOYII opens

July 11, 2008

BIGFIX’s RSA show booth

©2008 by Rick Bennett • THE SECRET of Guerrilla Warfare

Send out the right message and bring the competition to . . .

you.

©2008 by Rick Bennett • THE SECRET of Guerrilla Warfare

Anything is possible!

So what is THE SECRET’S secret?

©2008 by Rick Bennett • THE SECRET of Guerrilla Warfare

THE REAL SECRET (7 words)

“Bennett … possessed all the qualities Ellison was looking for in an adman: He was bright, he was creative, and he was by no means a slave to the literal truth.”

p. 165

No difference

©2008 by Rick Bennett • THE SECRET of Guerrilla Warfare

THE REAL SECRET (7 words)

God and Man are the same species

©2008 by Rick Bennett • THE SECRET of Guerrilla Warfare

My Next Adventure: Play Indiana Jones• Ran 24 Oct 2007 in USA Today

• Offer expired on 24 Nov 2007

• Zander announced resignation from Motorola on 30 Nov 2007

• New Indiana Jones movie opens 22 May 2008

• Guess where I’ll be & what I’ll be doing?

©2008 by Rick Bennett • THE SECRET of Guerrilla Warfare

RSVP if you want instant email/text results as I look for NYC threats

rick@rickbennett.com