The Social Networking Story - Banker's U Training

The Social Networking Story

visibility in the marketplace

Let’s talk about…

The Social Networking Story

Social Networking and the Media How to boost online presence Social marketing strategies Steps to take and starting points Some other interesting statistics

The Social Networking Story

It started with YOU

Then it multiplied…

Then it multiplied…

Then it multiplied…

Then it multiplied…

Then it multiplied…

Then it multiplied…

Then it multiplied…

Then it multiplied…

Now… you are here

In the vast universe we call the internet

This is Social Networking

What is it?

Wikipedia says;

The term social network is a social structure made of individuals (or organizations) called "nodes,"

which are tied (connected) by one or more specific types of interdependency, such as friendship, kinship

, financial exchange, or relationships of beliefs, knowledge or prestige.

The resulting graph-based structures are often very complex. There can be many kinds of ties and

research in a number of academic fields has shown that social networks operate on many levels, from

families up to the level of nations, and play a critical role in determining the way problems are solved,

organizations are run, and the degree to which individuals succeed in achieving their goals.

Wikipedia® Foundation Inc.

OK… maybe a little too technical?

In its simplest form – Social Networking is all about your visibility in the marketplace and

how it translates to business performance

In fact…

That’s the term to remember

“your visibility”

So where does it all lead?

…and this can be confusing

Just think of it as fiber optics in communication and each network brings you to another location

The world in the palm of your hands…

Facts and Figures

…so based on monthly visits to these sites

your visibility…

This is what you should know as a Business:

Social Networking should be an effective part of your online strategy, to drive more traffic to your web site, improve search engine ranking,

increase your visibility in the marketplace and position your brand more effectively

your visibility…

Here are a few items to consider

your visibility…

1. Create accounts on several social networking sites, such as Facebook, Twitter, LinkedIn,

Hub Pages, etc. Pick the “communities” that fit your purpose best.

2. Develop a strategy… What do you do best? Then created profile pages that helps you tell

your story.

your visibility…

3. Remember that everything you write has the potential for being visible to millions of

people. Make what you say and do valuable, informative and accurate in a non-sales

pitch way.

4. Create other pages that work one marketing component into another. Add links to your

website and vice versa.

your visibility…

5. Build a trust element with your audience. Let them get to know you and your area of

expertise. Then make reference to your contact information.

6. Put into practice several media formats of social networking in promoting your

business. If you don’t have content, write it. If you don’t have time, create it.

your visibility…

7. Write articles related to your niche and submit to article directories, blogs, etc for readers that have a high propensity to be

interested in your subject matter.

8. Networking sites can be time consuming so review first the potential impact your efforts may have from the business exposure, track

your progress and enjoy yourself .

Strategy and teamwork is key

Time Spent On Social Networks Triples in Past Year

• New York - Internet users in August spent 17% of their surfing time on social network and blogging sites, nearly triple the percentage of time spent on such sites a year ago, according to new figures released by Nielsen.

"This growth suggests a wholesale change in the way the Internet is used," said Jon Gibs, the vice president of media and agency insights at Nielsen's online division.

"While video and text content remain central to the web experience, the desire of online consumers to connect, communicate and share is increasingly driving the medium's growth."

Ad spending on the top social network and blogging sites also increased 119% during the period, from approximately $49 million in August 2008 to $108 million last month.

more facts and figures…

DID YOU

KNOW

THAT ONLY 18% OF TV ADS GENERATE POSITIVE ROI and

SOME INCREASE AD SPENDING 100% JUST TO ADD 1% - 2% IN SALES

ONLY 14% TRUST ADS.

So… if there are almost 3 billion searches performed on Google each month…

…AND 10% INFLUENCE THE PURCHASING POWER OF THE

OTHER 90%

…AND 91% ARE LIKELY TO BUY ON RECOMMENDATION:

Then thisSocial Networking thing should be a pet

project

so there you have it…

exploring visibility in the marketplace

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