View
859
Download
0
Category
Preview:
Citation preview
The Strategic Internal Comms Leader: Endangered Species or New Winner? How to navigate the 5 Forces, and not end up writing newsletters (that no one reads) for a living.
gregory shove, founder and ceo@gregshove
2
You know what your CEO cares about:
-engaged workforce
-digital transformation
-talent war
All in Top 10 CEO Priorities for 2016
Source: McKinsey Survey 2015, PWC CEO Survey 2015
3
Your CFO expects you do more with less and asked for more data to prove that your efforts are effective
60% of internal communicators
are still not measuring internal communication
4
We bring it back to life.
CONFIDENTIAL
Your CIO is still deploying 15+ year old software
Promote our new product via Linkedin
Watch this training video
Complete this employee survey
Check out our latest ad campaign
Share this job posting
Tweet this announcement
Your employee engagement continues to drop – down to 13% Source: Gallop 2015
6
1. Everything is content and there is more and more of it every day.
Source: Neilson, 2015
7
2. Your employees are not at their desks
Source: New York Times & Society for Human Resource Management
A greater increase in the number of companies planning to offer telecommuting than any other new benefit.
8
3. In world of employee screens, smartphones have won…
Source: Mary Meeker Internet Trends Report 2014
9
4. Employees expect consumer-like experiences
Your Personal Life
News
Recommendations
Personal files
Social Networks Apps
Your Company Life
Corporate Updates
Access to experts
Secure Files
Employee Network
Business Apps
10
5. It’s a “winner take all battle” for employee attention
11
You are in a battle for employee attention, with…
12
It’s called Microsoft Sharepoint
13
Good news: entrepreneurs don’t want you to lose
Source: Emergence Capital State of Mobile Enterprise 2015
14
The Content Reader for Every Employee
CompanyNewsroom and Email
Company Social Feeds
Industry News Feeds
• Training Videos
• Employee Surveys
• Job Postings
• CSR Content
15
The content that matters most to employees...Office InfoEmployee
SpotlightsProduct Launches
16
Company Meetings Business UpdatesIn the News
17
Weekly HighlightsCelebrating Sales Upcoming Releases
18
Benefits Enrollment
Compliance Training
Talent Acquisition
19
Surveys Employee WellnessContent Creation
20
From “what’s for lunch” to “what does the CEO have to say?”...
21
Your Brand Team Ranked in Fortune’s Top 100 Places to Work list for the 4th year in a row!
22
Employees who work on mobile apps
Are happier and more productive
Feel better about the company
Represent, advocate and refer
Source: Forrester’s Global Research Technogrophics Mobility Survey 2015
23
It’s a movement.
You will not be alone.
It’s not easy but it’s possible.
Recommended