The Sustainable Marketing Action Plan for Coaches

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The Sustainable Marketing Action Program for Coaches

Kevin B. Handley, Ph.D, ACC, CMC

{Get some paper and a pencil and settle in for for great information!

Welcome

About me…

Clinical Psychologist College professor Professional Coach Coach Trainer

Strengthen your marketing mindset Get clear about your target client Develop a marketing plan you can live

with Invite you to join my Sustainable

Marketing Action Program starting in October

With a special bonus just for being here!

Our Agenda

{After all, you have marketing to do

Let’s Get Started

Most Coaches make less than $20,000 annually

Dreams lost People who need coaching can’t get it. If you are in business, you are in

marketing. If you don’t have a sustainable marketing

system, then you will be overwhelmed.

Why Market?

You MUST market your business!

{Where your thoughts go…

Your Marketing Mindset

Most coaches despise marketing. Most coaches avoid marketing. Avoidance of important activity is

dysfunctional. Most dysfunctional behaviors are

associated with dysfunctional beliefs. Unchallenged beliefs result in mindsets

Marketing Mindset?

What do you tell yourself about marketing? What would you like your marketing mindset to

be? What marketing beliefs do you need to develop,

ones that will pull you forward?

Don’t believe everything you think!

{To Whom Will You Market?

My Ideal Client

The virtues of being a generalist Coaching anyone = coaching no one. Market to a specific individual. Use the 80 / 20 principle.

20% of your consults will become your clients

20% of your clients will generate 80% of your revenue.

Market to the 20% who generate 80%! But…who ARE they?

Who is my ideal client?

Think about your clients, past and present.

Identify the ones with whom you clicked. The ones that you’re really grateful to

have.

Who is your 20%?

What do these people have in common? What is their major problem? Why do they have this problem? What do they need? What are my solutions to their needs?

5 Questions…

{Be sure this is for you.

Let’s take the tour

Week 1: Marketing Mindset Makeover I Clarifying and communicating the value you offer. “Inner game” work to address overwhelm, analysis

paralysis and dysfunctional marketing beliefs.

Week 2: Marketing Mindset Makeover II Clarifying the people who will benefit from your

coaching. Really developing your “ideal client.”

Week 3: Marketing Mindset Makeover III Clarifying and communicating the value you offer and

your unique system for offering itWeek by Week agenda…

Week 4: Taking Action I Reaching your ideal client and building a list Service marketing, speaking, writing and referrals

Week 5: Taking Action II: Maintaining relationships with your potential clients email, newsletters, follow-up communication

Week 6: Tying It All Together Honoring your sustainable marketing action plan Making marketing a regular part of your business

life Week by Week agenda…

{Take Action!

One Last Thing

A marketing plan is a work in progress Will you make a commitment to ONE

THING in the next week?

Start Your Marketing Plan

Will you schedule 30 minutes to review these notes or do ANY other marketing?

When will you do it? What’s the value in scheduling it? What’s the cost of NOT scheduling it?

The Marketing Carve Out

{I really appreciate it!

Thank You!