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Are you having trouble working effectively with a specific client or clients? Does it seem that you never see eye-to-eye, or are always as odds over one thing or another? Don’t throw in the towel! Every agency has challenging client relationships. The key is understanding how to overcome the difficulties in these relationships, allowing you and your clients to form more fruitful unions. This premium learning event will teach you how to embrace unusual client behaviors and how to successfully integrate these clients into the fold. It’s never too late to take a failing client/agency relationship and turn it into a great, long-term agency account.
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The Troublesome ClientHow to Make Challenging Relationships More SuccessfulA Second Wind Premium Learning Event
What we’ll cover in this webinar:Understanding the problem client
✤ How and why client/agency problems develop
✤ The ideal client
✤ The troublesome client types
- Motivations- Effective response
Agency/Client procedural issues✤ Factors that breed/feed problems✤ Intervention/prevention
H‹e’s a peek at the 13 types of ¥µμbles−e clients we’ll be reviewing.
(How many do you recognize?)
The RAM - “Right, ambitious, and mean.”
The C»‹nican“I’m in control here.”
The Oct»us - Tentacles reach in every direction
The P±itician“I just couldn’t agree more.”
The OOD (offic‹ of the day)
A bad idea well executed is better than no execution at all.
The Artist - “I feel your pain.”
C‰nac the Magnificent
“I’ll know it when I see it.”
The Utility Play‹Taking one for the team.
The Free AgentJust a stop along the way.
Sleepy, Grumpy... The Needful Client
The Chaotic Client - The proverbial loose cannon
M‰co P±oChampions projects of high
personal interest.
The Club - Client decisions are heavily influenced by peer pressure.
To regist‹ f› The Trµμbles−e Client please visit:
www.secondwindonline.com
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